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Consumer preference towards private label brands with reference to retail apparel in India
As majority of the present day consumers are considering brands as an important element in their choice of decision making while purchasing, it is pertinent that sellers should capitalize on the type of brands they are offering to consumers. Both private labels and global brands have their own advantages and disadvantages over each other mainly in terms of pricing and quality factors. However, the main motive the consumers are looking forward is to buy a product which would effectively satisfy their requirements. If they find a product which satisfies their needs effectively, they buy it irrespective of whether it is a private label or a global brand. Even the price of the product may not be a major factor in such a case. This study focused on the preference and intention among consumers towards buying of private label products, especially retail apparel products. This study examined the causal relationships between six antecedents of customer perceived preference identified in this study as fashion consciousness, attitude, store image, price, quality, and store loyalty with regard to the purchase intention of private label brand apparels. The model was evaluated using data collected from 292 customers from different malls in Bangalore in 2016-17. The findings revealed that customers attitude played a significant role in their purchase behaviour towards private label brand apparels. 2019, Associated Management Consultants Pvt. Ltd. All Rights Reserved. -
A Mini Review on the Multicomponent Synthesis of Pyridine Derivatives
Multicomponent reactions (MCRs) have emerged as key green tool in organic synthesis for their methodological simplicity. MCRs have made heterocycle synthesis more versatile. The most crucial molecule among the most often used heterocycles is pyridine, which is widely used in biological, industrial, and pharmaceutical sectors. In light of this, our mini-review highlights the literature on substituted pyridine synthesis published from the year 2016 to early 2022 via multicomponent approach. 2022 Wiley-VCH GmbH. -
A Bird's-Eye View on Deep Eutectic Solvent-Mediated Multicomponent Synthesis of N-Heterocycles
Multicomponent reactions are crucial for operating organic synthesis. In today's world, chemists concentrate on greener methodologies that cater to rising environmental concerns. Most conventional organic solvents are harsh on the environment, which can be addressed by environmentally and pocket-friendly Deep eutectic solvents (DES). Organic synthesis via MCR in the presence of DES has resulted in the blend of green methodology and green solvent for organic transformations. Forasmuch as addressing the environmental concerns and developing higher heterocycles, our review focuses on the literature published on the DES-mediated Multicomponent synthesis of N-Heterocyclic compounds. 2023 Wiley-VCH GmbH. -
Elevating pyrrole derivative synthesis: a three-component revolution
Pyrrole is an essential chemical with considerable relevance as a pharmaceutical framework for many biologically necessary medications. The growing demand for biologically active compounds calls for a simple one-pot method for generating novel pyrrole derivatives. Nots surprisingly, several multicomponent reactions (MCRs) aim to synthesize pyrrole derivatives. However, this review presents the three-component synthesis of pyrrole derivatives, highlighting the significance of multicomponent reaction in synthesizing eclectic multi-functionalised pyrrole covering the selected literature on the three-component synthesis of substituted pyrrole from 2016 to late 2023. Furthermore, this article classifies the reactions based on the starting material with functional groups involved in the pyrrole ring formation. Graphical Abstract: (Figure presented.) The Author(s), under exclusive licence to Springer Nature Switzerland AG 2024. -
Catalytic potential of fluorescein under visible light irradiation: Enabling single-pot open flask synthesis of novel pyrazolyl methanesulfonamides
This groundbreaking study introduces a novel and efficient method for synthesizing a range of substituted pyrazolyl methanesulfonamides through a five-component cyclocondensation reaction. This reaction incorporates five different components, such as ethyl acetoacetate, hydrazine, dimedone, benzaldehydes, substituted phenyl acetonitriles, and methyl sulfonyl chloride was made to react under visible light irradiation, with fluorescein serving as an effective catalyst and ethanol as solvent for 30 mintues. This method offers significant advantages, including simplified handling, higher yields of target products with shorter reaction times, and easier purification processes. We successfully synthesized around 15 novel pyrazolyl methanesulfonamide derivatives with high efficiency. Comprehensive spectral characterization confirmed the structural integrity and purity of these derivatives, demonstrating the robustness and versatility of this approach. Facilitated by visible light and utilizing fluorescein as a bio-friendly catalyst, this methodology is both green and sustainable. This innovative approach not only streamlines the synthesis of pyrazolyl methanesulfonamides but also holds considerable promise for advancing research and applications in fields such as medicinal chemistry and materials science. 2024 The Author(s) -
Comprehensive study of the physicochemical properties of three-component deep eutectic solvents and their implications for microbial and anticancerous activity
Sustainable chemistry centers on substituting perilous solvents and materials with eco-conscious alternatives. Deep eutectic solvents (DES) hold substantial potential in this arena. This inquiry includes the formulation of three-component eutectic solvents and an exhaustive scrutiny of their physical and chemical attributes. These encompass solubility, boiling point, pH, density, viscosity, surface tension, refractive index, contact angle, conductivity, Fourier-transform infrared spectroscopy, polarized optical microscopy, thermogravimetric analysis, and differential scanning calorimetry. Furthermore, a biological exploration featured two bacterial strains and two fungal strains. The entire spectrum of ten three-component DES was administered to these microorganisms to discern plausible impacts. In addition, the biomedical promise of these DES was unveiled through anticancer assays employing MCF-7 and HeLa cell lines. The outcomes were favorable, underscoring robust anticancer potency, thereby hinting at future oncological utility. These interdisciplinary endeavors envelop the progression of sustainable solvent innovation, meticulous physicochemical scrutiny, microbial analysis, and anticancer appraisal. This study propels inventive resolutions with ecological and biomedical reverberations by amalgamating these distinct yet interconnected facets. 2024 Indian Chemical Society -
Chemical Reaction Effects on Nano Carreau Liquid Flow Past a Cone and a Wedge with Cattaneo-Christov Heat Flux Model
Chemical reaction aspect is utilized for heat mass transfer analysis of nano non-Newtonian liquid flow past a cone and a wedge. Flow is steady, laminar and two dimensional created due to a cone and a wedge. The Carreau liquid and Cattaneo-Christov heat flux models are utilized. The magneto-nano Carreau liquid material occupies the porous space. The relevant PDEs are rendered into coupled non-linear ODEs via appropriate transformations before treated them numerically through Runge-Kutta and Newton's method. The computed results are plotted for employing the various values of physical constraints on the profiles of velocity, temperature and nanoparticle volume fraction. Moreover, vitiation of the friction factor, Nusselt number and Sherwood number against physical parameters are presented numerically. It is figured out that convective heating and Brownian motion effects are constructive for thermal boundary layer growth. Aspect of chemical reaction is significant to control the solute layer growth and mass transfer rate. 2017 Walter de Gruyter GmbH, Berlin/Boston. -
Microstructure and Mechanical Behaviour of Al6061-ZrB2 In-situ Metal Matrix Composites
Aluminium matrix composites processed through in-situ molten reaction has emerged as an alternative for eliminating defects existing in ex-situ reinforced metal matrix composites. Development of composites through in-situ method using inorganic salts via liquid metallurgy route is the most widely accepted technique. In the present work, Al6061-ZrB2 in-situ composites have been developed through in-situ reaction of Al-10%Zr and Al-3%B master alloys in Al6061 alloy. Study of microstructure and mechanical properties of in-situ reinforced ZrB2 in Al6061 alloy have been carried out. Composite exhibited grain refinement and improved the mechanical properties of Al6061 alloy. Ductility of composite is reduced with increase in content of ZrB2. Published under licence by IOP Publishing Ltd. -
Data analysis in road accidents using ann and decision tree
Road accidents have become some of the main causes for fatal death globally. A report tells that road accident is the major cause for high death rate other than wars and diseases. A study by World Health Organization (WHO), Global status report on road safety 2015 says over 1.24 million people die every year due to road accidents worldwide and it even predicts by 2020 this number can even increase by 20-50%. This can affect the GDP of the Country, for developing countries this can affect adversely. This paper shows the use of data analytics techniques to build a prediction model for road accidents, so that these models can be used in real time scenario to make some policies and avoid accidents. This paper has identified the attributes which has high impact on accident severity class label. IAEME Publication. -
Technology acceptance model and customer engagement: mediating role of customer satisfaction
The primary aim of this study is to examine the influence of the technological acceptance model on customer engagement. An additional aim of this study is to examine the mediating effect of customer satisfaction in the relationship between the technology acceptance model and customer engagement. The present study gathered primary data from users of retail banking services in specific metropolitan areas in India. The participants were chosen based on their considerable expertise in utilizing online, digital, and mobile banking platforms and their substantial knowledge of implementing advanced e-banking strategies. The application of confirmatory factor analysis investigated measurement validity. The studys findings indicate a significant correlation between emotional and rationalengagement, mediated via perceived usefulness. Additionally, the study revealed that the relationship between perceived usefulness and emotional engagementis mediated by customer satisfaction. Furthermore, it can be observed that this factor entirely mediates the relationship between transaction cost and emotional engagement. The studys findings suggest that customer satisfaction is a complete mediator in the association between transaction cost and rational engagement. The results of this study make a valuable contribution to the current body of literature on the technological acceptance model, customer satisfaction, and customer engagement. The Author(s), under exclusive licence to Springer Nature Limited 2023. -
Employee Attrition, Job Involvement, and Work Life Balance Prediction Using Machine Learning Classifier Models
Employee performance is an integral part organizational success, for which Talent management is highly required, and the motivating factors of employee depend on employee performance. Certain variables have been observed as outliers, but none of those variables were operated or predicted. This paper aims at creating predictive models for the employee attrition by using classifier models for attrition rate, Job Involvement, and Work Life Balance. Job Involvement is specifically linked to the employee intentions to turn around that is minimal turnover rate. So, getting justifiable solution, this paper states the novel and accurate classification models. The Ridge Classifier model is the first one it has been used to classify IBM employee attrition, and it gave an accuracy of 92.7%. Random Forest had the highest accuracy for predicting Job Involvement, with accuracy rate of 62.3%. Similarly, Logistic Regression has been the model selected to predict Work Life Balance, and it has a 64.8% accuracy rate, making it an acceptable classification model. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023. -
Characterization of thermal damage of skin tissue subjected to moving heat source in the purview of dual phase lag theory with memory-dependent derivative
This investigation is devoted to exhibit the thermal damage of skin tissue exposed to a moving heat source. Modelling of the problem is performed by adopting dual phase lag theory of bio heat transfer in context of memory dependent derivative. Laplace transform technique has been adopted to represent the analytical solutions of temperature and thermal damage of skin tissue. Thermal damages to the tissues are calculated by the extent of the denatured protein employing with the Arrhenius equation. In order to predict the significance of memory dependent derivative approach, computational results of temperature and thermal damage are evaluated in the frame of different kernel functions as well as time-delay. For the purpose of exhibiting the attractiveness of the present model, obtained results are compared with the results corresponding to the absence of memory dependent derivative. Also, the impact of the velocity of moving heat source has been precisely investigated on temperature variation and thermal damage of skin tissue using quantitative results. Authors believe that this study will be helpful to study the thermal treatment of several diseases such as hyperthermia. 2021 Informa UK Limited, trading as Taylor & Francis Group. -
Analysis of the photo-thermal excitation in a semiconducting medium under the purview of DPL theory involving non-local effect
Non-local theory comprises a unique characteristics by analyzing the effects of all points of the body on a single point of the material. The present study enlightens the propagation of photo-thermal waves in a semiconductor by adopting the two phase lag theory of thermoelasticity in the frame of non-local effect. Normal mode analysis has been employed to obtain the exact expressions of the field quantities such as temperature, components of the displacement, carrier density, and components of the stress. Each field quantity is found to be influenced by the non-local parameter as well as phase lags. Quantitative results are determined in the time-domain by adopting a suitable technique of Laplace transform inversion which exhibit the influence of the non-locality effect on the distributions of field variables. Significant differences have been attributable to the studied fields due to the non-locality effect. Also, computational results are compared with the corresponding results obtained by using single phase lag theory proposed by Lord and Shulman (LS model)LS model single phase lag model (LS model). 2022, Springer Nature B.V. -
How Does Perceived Risk and Trust Affect Mobile Banking Adoption? Empirical Evidence from India
The emergence of high-speed internet (5G) services and the demonetization of the Indian currency by the Government of India in the year 2016 served as catalysts for the growth of banking services, such as internet/mobile banking. The main objective of the study was to investigate the role of perceived financial cost, perceived risk, and trust in the adoption of mobile banking services by users. The study extends the Unified Theory of Acceptance and Use of Technology (UTAUT) to explain the adoption of mobile banking services by young Indian customers. The data from 253 users of age between 1830 years were collected through a survey questionnaire and were analyzed using structural equation modeling with Amos 22.0. The results revealed that performance expectancy, effort expectancy, social influence, and perceived financial cost exhibited a significant positive influence on behavioral intentions. However, the facilitating conditions were found to exert no effect on actual use. In addition, the results demonstrate that both perceived risk and perceived trust moderate the relationship between behavioral intention and the actual use of mobile banking. The results of the study provide some novel insights into how perceived risk and perceived trust shape the interplay between behavioral intention and the actual use of mobile banking services. The inferences drawn from the study may enhance the understanding of the transformation of behavioral intention into the adoption and actual use of mobile banking services. 2023 by the authors. -
Transient analysis of the reinforced concrete framed structure with steel fibres when subjected to blast loads
In the recent past in major cities all over the world, public structures are vulnerable to blast loads caused by explosions either accidentally or intentionally. The purposeful causes are not on solidified military targets however on significant regular civilian structures, similar to business, monetary and urban focuses. The study of fortified solid Ground + 3 Storied structure exposed to impact burdens have picked up significance, as routinely the strengthened solid structures are not intended for shoot stacks the same number of the stacking codes due not command for the equivalent and because of the way that measuring the greatness of the impact burden is hard to appraise. In any case, the structures are defenceless to harm from the blast. To secure the life of individuals and to limit the harm to the structure, it has turned out to be basic to consider the impact of impact stacks too notwithstanding the customary burdens, considered according to the overarching codes, during the investigation and plan of every single open structure. The charge weights of the explosive used on the structure are 8kg, 16 kg and 24kg. The equivalent blast pressure subjected on the structure is determined, to study its corresponding effects for stand-off distances of 3000 mm and 6000mm using surface blast load. The behavior of the structure is studied by varying the parameters and verified which of these parameters can be critical to the performance of the structure. The response of the ground floor + 3 upper storied reinforced concrete skeletal structure is studied for understanding the variation of the displacements, strains and stresses for the parameters considered. The 3D modeling of structure and structural components were produced by utilizing of PTC CREO 3.0. Discretization (meshing) of structural also its components were used in HYPERMESH. Static analysis and blast load analysis was carried out using ANSYS. A reinforced concrete structure can be designed and constructed to passively control the effects of the blast loads on the structure by including steel fibers to the concrete to improve its performance by reducing the deflections and the strain rates based on the standoff distance and the charge weight used in the explosion. 2019, Institute of Advanced Scientific Research, Inc.. All rights reserved. -
Modeling Environmentally Conscious Purchase Behavior: Examining the Role of Ethical Obligation and Green Self-Identity
Due to environmental degradation, using environment-friendly products has become necessary to reduce carbon emissions. However, the consumption of such products is still below expectations because these products are usually costlier than their traditional counterparts. The current study aims to investigate consumer behavior towards environment-friendly products using Ajzens theory of planned behavior as a theoretical model. The study seeks to examine the role of the key determinates of environmentally conscious purchase behavior, such as ethical obligation and green self-identity. A total of 386 responses were collected from consumers living in a few major cities of northern India using purposive sampling. The data were analyzed using structural equation modeling in Amos 22.0. The results demonstrated that attitudes towards environment-friendly products perceived behavioral control and green self-identity as the major determinants of green purchase intentions. In addition, attitude was reported to mediate the effect of ethical obligation on green purchase intentions and green self-identity was found to moderate the effect of attitude on green purchase intentions. Additionally, green self-identity was also reported to moderate the relationship between ethical obligation and attitude. The study adds value to the existing literature by signifying the role of green self-identity and ethical obligation in stimulating consumers green purchase intentions. The findings of the study are also meaningful for marketers and policymakers. 2023 by the authors. -
Impact of sentimental factors on stock portfolio returns an empirical analysis
This study aims to introduce an integrated model for understanding the influence of various sentimental factors in conjunction with macroeconomic factors on portfolio returns across ten industry sectors within the US market. These sentimental factors are categorized into market-wide, consumer, and individual stock market factors to assess their impact on industry portfolio returns. Employing the Autoregressive Distributed Lag (ARDL) model, the study evaluates the effects of macroeconomic and sentimental factors on stock market portfolio returns. The findings reveal a negative relationship between short-term interest rates and portfolio returns in specific industry sectors like manufacturing, telecom, and wholesale/retail. The study finds a positive relationship between the Hi-tech sector's risk spread and portfolio returns. Market sentimental factors positively influence portfolio returns of durable, non-durable, utility, and other sectors. Individual sentimental factors negatively impact portfolio returns in hi-tech, utility, durable, energy, and other sectors. The stock market-related individual, sentimental factor of the number of IPOs has a positive impact on portfolio returns in the energy sector and a negative impact on portfolio returns in other sectors. Consumer sentimental factors are significant positive determinants for portfolio returns in durable, energy, telecom, health, and other sectors. Discounts on closed-end funds may provide vital fundamental information regarding lower future earnings for stocks in the durable and energy sectors. The study provides valuable insights for investors to optimize their portfolio strategies in response to macroeconomic and sentimental factors within specific industry sectors. 2024 The Authors -
Utilization of Iron Ore Tailings for the Production of Fly Ash - GGBS-Based Geopolymer Bricks
In India, million tons of manufacturing ravages such as ground-granulated blast furnace slag (GGBS), fly ash and mine tailings, are endangering. These ravages turn out to be injurious as they are landfilled close to the production sites and somewhere else. Since these manufacturing ravages include silica, alumina, calcium, etc., it is probable to formulate these as unprocessed resources to produce building substance which diminishes the carbon trace. In this circumstance, this analysis observes on utilizing iron ore tailings and slag sand as a substitution for clay or natural sand for the construction of steady geopolymer obstruct. Furthermore, in this analysis, geopolymer is utilized as a binder rather than cement. Expansion of geopolymer binder-oriented bricks with fly ash and GGBS has been implemented in this study. The analysis consists of automatic possessions of the geopolymer bricks. Sodium silicate (Na2SiO3) and sodium hydroxide (NaOH) resolution have been employed as alkaline activators. The proportion of alkaline liquid to aluminosilicate solid quotient and fraction of binder encompass foremost control on the force of brick. The bricks were casted and cured at ambient warmth. The compressive strength was tested at 7, 14 and 28 days. 2017 World Scientific Publishing Company. -
Exploring the role of Python in self-supervised contrastive learning for generating medical imaging reports
This chapter investigates Python's involvement in self-supervised contrastive learning (SSCL) for medical imagery with report generation. The research highlights the relevance of SSCL as a method for creating medical imaging reports and the benefits of implementing it using Python. The literature review gives a complete overview of SSCL approaches in medical imaging and shows the advantages of SSCL implementation using Python libraries such as PyTorch, TensorFlow, and Keras. The study's methodology describes the research topics, survey design, methods of data gathering, and analytic procedures. The study named SSCL-GMIR findings indicate that several practitioners utilize SSCL in medical imaging using Python modules. This study highlights Python's significance in implementing SSCL for creating medical imaging report documents, offering researchers and practitioners a more efficient and effective method for producing accurate and informative reports and diagnoses. 2023, IGI Global. All rights reserved. -
Metaverse marketing: a review and future research agenda
Purpose: The metaverse represents a rapidly evolving digital environment that blurs the lines between physical and virtual reality, and it offers unique opportunities and challenges for businesses and marketers. The purpose of this study is to provide a comprehensive review of metaverse marketing research. The present study reviews the literature on metaverse to identify theories, contexts, gaps and methodologies using TCCM framework (Theories, Contexts, Characteristics and Methodology) to set a future research agenda. Design/methodology/approach: A review was conducted of 179 English papers related to metaverse marketing from 2010 to 2023 from the Scopus and Web of Science core collection after applying relevant filters using the TCCM framework. Findings: The findings suggest that the studies have inadequately distinguished metaverse as something that only builds interactive experiences that combine the virtual environment and the real world, whereas the theoretical domain of metaverse is dominated by studies in various domains. The applicability of metaverse marketing research is pertinent in various domains of the management field. The study explores various facets of metaverse marketing to capture its dynamic nature. Research limitations/implications: By presenting a comprehensive review, themes and knowledge gaps of the research on metaverse marketing, this study will enhance research output and provide valuable tools for future research on metaverse. Practical implications: By analyzing metaverse in marketing, the companies will be able to use this concept effectively to formulate innovative marketing strategies and personalized consumer experiences and understand consumer behavior. Furthermore, research into metaverse marketing will be helpful in offering predictions about future trends in consumer behavior, technology adoption and virtual world development. Originality/value: This study provides a thorough analysis of the current state of research on metaverse in marketing and provides a road map for further research in this area. 2024, Emerald Publishing Limited.