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Poverty Eradication via Sustainable Human Development: A Human Security Approach
Poverty has been one of the major human insecurities throughout history. It became more evident in the aftermath of the Industrial Revolution. Though economic growth was suggested as an effective mechanism for poverty eradication, it severely increased inequality together with poverty. Realizing the importance of poverty eradication for human well-being, the United Nations initiated many policies and programs including Millennium Development Goals (MDGs) and Sustainable Development Goals (SDGs). Based on the framework of MDGs, the SDGs was moving towards the achievement of no poverty by 2030. But the Covid-19 pandemic slowed this pace, demanding more earnest effort from the international community. This chapter, in this perspective, using critical analytical method examines the possibility of human security approachs sustainable human development model for the realization of SDG1. The chapter advances human securitys all-inclusive and comprehensive human-centered sustainable development model as an effective mechanism for poverty eradication in the entire globe. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Farmers Right to Seed at the Intersection of Intellectual Property and Human Rights: A Critical Analysis in SocioCultural Context
The interplay between farmers' Intellectual Property Rights (IPRs) and Human Rights is significant in socio-cultural transformations. Farmers in traditional and indigenous communities hold centuries of knowledge about biodiversity, sustainable agriculture, and seed management. However, the rise of commercial agriculture, globalization, and stringent IPR regimesoften favoring corporate interestspose challenges to preserving and recognizing this knowledge. This chapter critically examines the intersection between farmers' IPRs and human rights, exploring how evolving frameworks impact cultural identities, societal structures, and the rights of communities to food security, self-determination, and participation in decision-making processes. It discusses the tension between the patenting of genetic resources and the traditional knowledge of farmers, emphasizing the need for equitable benefit-sharing mechanisms. By bridging legal and socio-political perspectives, this chapter aims to highlight policies that uphold farmers' and human rights amidst ongoing socio-cultural transformations. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
The Convergence of Blockchain and Artificial Intelligence: Transforming Healthcare
Blockchain and Artificial Intelligence (AI) together are revolutionizing healthcare by improving safety, privacy, and electronic health records security. Adoption of private blockchain enhances accessibility and efficiency while demonstrating the industry's dedication to data protection. In addition to addressing important sector issues, this convergence offers improved illness detection, response, and overall health care efficacy. Additional research into cutting- edge AI features combined with blockchain promises to improve results and influence the way healthcare is delivered globally in the future while ensuring data security, privacy, and innovation. In light of the aforementioned, this chapter looks at how blockchain technology and AI can be combined to solve current issues with healthcare data security and privacy. It offers insights into best practices and strategies for utilizing blockchain and AIs revolutionary potential in healthcare by examining various recent studies and developing trends. 2025 by IGI Global Scientific Publishing. All rights reserved. -
AI-Powered Threat Detection and Response for Future 6G Networks
As 6G networks come into existence, there will be ultra-low latency, high bandwidth, seamless integration of billions of devices, and a revolution of connectivity. But with these great strides, new challenges about the securing of these systems against very sophisticated cyber attacks have come up. This book discusses how AI can benefit the 6G system to detect and respond threats better. Through the utilization of AI algorithms, machine learning, and deep learning, 6G networks will autonomously identify and mitigate security risks in real time while adapting to dynamic and everevolving attack vectors. AI systems can monitor network traffic in real-time, analyze anomalies, and predict possible vulnerabilities before they are exploited, hence reducing the detection-to-mitigation cycle. As 6G networks become more complex and pervasive, AI will become an indispensable component in maintaining security and enabling a trustworthy digital ecosystem, thereby becoming a core component of the future network defense. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Chatbots in Banking: Transforming Customer Interaction and Service Efficiency Through AI
The advent of Artificial Intelligence (AI) and chatbot technologies has brought drastic transformative changes to the banking sector which has reshaped customer engagement, enhanced efficiency and provided 24/7 assistance to the customers. The paper investigates the usage and impact of AI-powered chatbots on the customer experience and overall performance of the banking institutions through thorough analysis of recent advancements in technology, the study explores how chatbots which are leveraging machine learning (ML) and natural language processing (NLP) are used to address customer enquiries, facilitate transactions and offer customized financial guidance. Additionally, the current study also examines the influence of chatbots on customer satisfaction, regulatory compliance and measures of security highlighting both the advantages and challenges of such systems. Hence, the aim is to contribute to a comprehensive understanding of chatbots' role in banking providing insights into their effectiveness and potential for the future refinement to meet evolving customer expectations. 2025 by IGI Global Scientific Publishing. All rights reserved. -
The Shift Towards Sustainable Fashion: Redefining Shopping Practices
The chapter delves into the transformative shift in the fashion industry toward sustainable practices, examining its environmental, social, and economic impacts, as well as the roles of consumers, retailers, and policymakers in driving this change. It highlights how the demand for sustainable fashion has moved beyond a trend to become a guiding principle that is reshaping the industry's operations and consumer behaviors. The mission of this chapter is to provide a comprehensive study of sustainable fashion, exploring both the motivation behind and the mechanisms through which the industry is evolving, and inspiring readers to reflect on their own roles within this change. 2025 by IGI Global Scientific Publishing. All rights reserved. -
The Shift Towards Sustainable Fashion: Redefining Shopping Practices
The chapter delves into the transformative shift in the fashion industry toward sustainable practices, examining its environmental, social, and economic impacts, as well as the roles of consumers, retailers, and policymakers in driving this change. It highlights how the demand for sustainable fashion has moved beyond a trend to become a guiding principle that is reshaping the industry's operations and consumer behaviors. The mission of this chapter is to provide a comprehensive study of sustainable fashion, exploring both the motivation behind and the mechanisms through which the industry is evolving, and inspiring readers to reflect on their own roles within this change. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Exploring Consumer Choices and Shopping Patterns: Examining Influences on Consumer Choices
This chapter explores the dynamic world of consumer behaviour and buying patterns, focusing on the psychological, social, cultural, and economic factors that shape decisions. It examines how consumers manage their preferences and choices in various market situations, highlighting trends like sustainable consumption, loyalty-driven purchases, and impulsive buying. The chapter also investigates the impact of the digital revolution, including social media and e-commerce, on consumer engagement and purchasing habits. By addressing elements such as peer influence, brand perception, and decision-making processes, it emphasises the importance of understanding consumer diversity in demographics, culture, and lifestyle. Combining theoretical frameworks, real-world examples, and data-driven insights, this chapter provides businesses and researchers with a foundation for predicting demands and creating effective marketing strategies. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Consumer Preferences for Large Retail Chains vs. Local Grocery Stores: A Theoretical Analysis of Key Influences
This chapter explores consumer preferences in the grocery retail sector, focusing on the competition between large retail chains and local grocery stores. The authors aim to identify key psychological, economic, and sociocultural factors influencing consumer choices. By analyzing these factors, the chapter seeks to inform retail strategies that promote sustainability and community welfare. It discusses the evolution of grocery distribution, highlighting the impact of e-commerce and changing consumer behaviors on traditional shopping patterns. Theoretical frameworks such as the Theory of Planned Behavior and the Stimulus-Organism-Response model are employed to understand consumer motivations. Additionally, the chapter emphasizes the importance of local grocery stores in fostering community connections and providing personalized service. Ultimately, this chapter contributes valuable insights for practitioners and policymakers to navigate the complexities of consumer behavior in a dynamic retail environment while advocating for a balanced coexistence of different retail formats. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Building inclusive workplace: Enhancing safety, security, and service quality to address workplace discrimination
This chapter examines the link between inclusivity, anti- discrimination efforts, and organizational performance through a study of IT employees from Northeast India, revealing workplace discrimination like racial stereotyping and exclusion. Such biases cause emotional distress, hinder career growth, and lower morale. Organizations must implement zero- tolerance policies, clear grievance mechanisms, and meritbased promotions to ensure fairness. Cross- cultural training fosters respect, breaks stereotypes, and strengthens team cohesion. Inclusive workplaces drive innovation, creativity, and productivity. Employees who feel valued contribute more effectively to organizational success. A holistic diversity strategy requires proactive leadership and continuous monitoring. Inclusivity is both an ethical imperative and a strategic asset for sustainable growth. 2026, IGI Global Scientific Publishing. All rights reserved. -
The Quantum Leap: Integrating Quantum Computing With AI for Next-Gen Automotive Safety
Integrating quantum computing and artificial intelligence (AI) in automotive safety presents a paradigm shift, addressing complex challenges such as real-time traffic management, accident prevention, and system optimization. Quantum computing's principles of superposition, entanglement, and parallelism enhance AI's ability to process and analyze vast datasets, enabling precise and efficient decision-making in dynamic environments. Industry leaders like BMW, Volkswagen, and Waymo demonstrate the transformative potential of quantum-enhanced systems with applications in traffic optimization, autonomous navigation, and predictive maintenance. However, hardware scalability, ethical concerns, and regulatory gaps persist. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Using Machine Learning Algorithms to Personalize Customer Experience in Ghost Kitchens: Hyper-Personalized Marketing and Promotion
The emergence of ghost kitchens has revolutionized the food delivery industry by leveraging machine learning algorithms to enhance customer satisfaction and personalized experiences. This chapter, examines how predictive analytics identifies customer preferences, helping ghost kitchens create effective marketing strategies aligned with tastes and behaviours. It highlights real-time personalization, where offers are tailored based on past orders, location, and time, fostering relevance and loyalty. AI-driven customer segmentation is explored as a vital tool for precise targeting. At the same time, the chapter also addresses how AI assesses campaign performance to refine marketing tactics and adapt to changing demands. This research adds new fresh knowledge to the established body of knowledge in the context of restaurant food consumption behavior (Maziriri, E. T., Rukuni, T. F., & Chuchu, T. (2021)). This chapter is going to explore how AI advancements revolutionize resource utilization, evolving customer preferences, sustainable growth. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Enhancing Experiences: The Integration of AI in Augmented and Virtual Reality
This chapter examines the integration of Artificial Intelligence (AI) in Augmented Reality (AR) and Virtual Reality (VR), highlighting how AI-driven innovations enhance interactivity, personalization, and real-t ime adaptation in immersive experiences. Through technologies like computer vision, machine learning, and natural language processing, AI enables AR and VR applications to better understand, respond to, and anticipate user needs. Applications of AI-augmented AR and VR are explored across various sectors, including healthcare, education, and industry, where AI-driven systems offer personalized training, virtual assistance, and adaptive simulations. As Mixed Reality (MR) evolves, edge computing plays a key role in improving performance, minimizing latency, and enabling seamless real-time interactions. The chapter also addresses ethical and technical challenges, such as privacy, bias, and processing limitations, emphasizing AIs transformative role in the future of immersive technologies. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Ghost Kitchens Transforming the Culinary Landscape and Shaping the Future of Food Delivery
It presents an important shift in the food service industry, most of which was accelerated during the COVID-19 pandemic: ghost kitchens, or virtual or cloud kitchens. This research discusses the operational mechanisms, workforce consequences, and consumer attitudes toward ghost kitchens, which operate strictly for delivery purposes without having a traditional dining area, as well as the literature used between the years 2007 to 2024. The labor standards and compliance, as most ghost kitchens are built upon gig economy workers who toil in challenging circumstances. Additionally, the study examines consumer perception of this new phenomenon of dining and its potential for transforming culinary careers. Its findings indicate that while ghost kitchens open avenues for creativity in culinary arts and expansion of the marketplace, it simultaneously necessitates a readjustment in labor norms and consumer awareness. Given the anticipated high growth rate for the ghost kitchen market in the next years, it is significant that food service sector stakeholders grasp these dynamics. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Strategies and Consumer Psychology in Luxury Brand Marketing: A Literature Review
This chapter explores the intricate dynamics between consumer psychology and marketing strategies within the luxury brand sector. Luxury consumption is deeply rooted in both symbolic value and experiential satisfaction, transcending functional utility and embedding itself within consumers selfconcept and social identity. This review synthesizes recent research on the emotional, psychological, and cultural drivers behind luxury purchasing behaviors. It examines strategic approaches in luxury brand positioning, consumer perception, and the growing impact of digital and social media in shaping brand identity and loyalty. By highlighting evolving consumer motivations and emerging trends such as experiential luxury and sustainable branding, this chapter aims to provide a comprehensive overview of effective luxury marketing strategies, thereby offering insights into future opportunities and challenges in the field. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Navigating Brand Hate Research: Deciphering Enablers and Emanating Potential Implications
In todays world, consumers possess a unique power, i.e., the power to praise, to critique, or even to reject a brand. At the zenith of challenges stands an issue known as Brand Hate which is a negative set of perceptions consumers develop towards a brand or product etc. Unlike simple dissatisfaction, brand hate stems from frustration, ethical objections and betrayal, with reactions from boycotting to even running anti-brand campaigns online. Social media amplified these feelings of frustration and can spread to more people, greatly affecting the reputation of the brand. The roots of brand hate vary, for some, it begins with a disappointing product experience; while for others, it is the result of unethical steps takenby the company. Whether it's an issue with the quality or a failure of the brand to meet the expectations of the consumers, regardless of the case the consequences are severe. Our study aims to explore the complexity in these variables leading to brand addiction and provide dependence and driving power of these factors and provide recommendations for the same. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Hard Money vs. Soft Money and the Battle for Higher Education's Future: How Universities Can Leverage Both to Survive and Thrive
In the ever-evolving landscape of higher education, the debate between hard money and soft money is more than just a financial discussion it's a survival strategy. Hard money, with its stability, keeps universities running, while soft money fuels innovation and growth. But how can institutions balance the two to thrive in an era of shrinking budgets and rising demands? This chapter explores the critical differences between hard and soft money, their roles in shaping higher education, and actionable strategies for achieving financial resilience. Through real-world case studies and global insights, we uncover how universities can diversify funding, manage risks, and secure their future. Whether you're a policymaker, administrator, or educator, this chapter offers a roadmap to navigating the complex financial challenges of higher education. Don't miss this essential guide to financial survival in a changing world!. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Reimagining community resilience and engagement through the digital innovation
In an increasingly interconnected world, reimagining community resilience demands the integration of digital innovation. Digital platforms facilitate real-time information sharing, enabling members to respond effectively to challenges, whether they stem from natural disasters or social issues. Innovative tools such as mobile apps and social media can gather diverse voices and build inclusive environments, promoting empowerment through participatory decision-m aking. Virtual town halls, community forums, and online workshops encourage dialogue, bridging gaps between local government and citizens. Digital innovation also enhances access to resources, providing residents with essential information on health services, educational opportunities, and local initiatives. By utilizing data analytics, communities can better understand their needs and priorities, ensuring tailored solutions for improved resilience. As communities continue to evolve, embracing digital innovation will be pivotal in nurturing resilience and active participation. 2026, IGI Global Scientific Publishing. All rights reserved. -
Exploring the Digital Economy: Regulatory Challenges and Implications for Customer Dynamics
In the setting up of new digital platforms such as FinTech and e- commerce in the world, the most important task that has brought businesses to open up their markets to customers is interaction between the function before and after sale. This chapter thus reflects on the factors that have created regulatory hurdles for the digital economy, along with the effects it has had on the business- consumer relationship. It tries to analyze how the rapid adoption of digital technologies will change the old patterns of market architecture by adding to the already apparent gap between regulation and industries under new design. It also tries to look at how these regulatory issues would be about consumer trust and loyalty, about consumer behavior, and how businesses can adopt a more pragmatic approach to such problems without compromising ethical principles and developing strong consumer relationships. This chapter will show provisions of regulations that would enable innovation to ensure consumer safety, thus giving an appropriate digital marketplace in which a balance is created. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Decentralized financial assets: An attraction beyond stock market investments
The Chapter revolves around the attraction that the blockchain-backed decentralized financial products have created in the investment market. These new-gen decentralized finances would be Defi, Metaverse coins, Stablecoins, Cryptocurrency, smart contracts, and privacy coins. The influence of social media and high internet penetration levels have made the retail and partial investors very well aware of many alternate financial investment products. Though there is an increase seen in the Stock Market investments as well a drastic increase in the alternate market is seen. In recent times major stock markets have created indexes separately. It is the icing on the cake with the highest attention of the globe. The regulations have put the Defi Assets under unpredictable volatility but the attraction towards cryptocurrency and other digital asset gain still exists. The study aims to identify the relationship between the increase in investment in the stock market and the alternative. 2025 by IGI Global Scientific Publishing. All rights reserved.