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Sentiment analysis of impact of social platforms on the market share of a company
Sentimental analysis is also known as opinion mining or emotion AI. It refers to the use of natural language processing, text analysis, computational linguistics and biometrics to systematically identify, extract, and study affective states and subjective information. In this paper, Amazon reviews and blogs are analyzed to detect the sentiment using linguistic feature utility. Evaluation of the usefulness of existing lexical resources as well as capturing information about the informal and creative language used in online service platform is done. The goal of this research is to show the impact on the market-share of Vivo in comparison with that of Oppo and highlight the reason for the impact. BEIESP. -
Chlorin e6 decorated doxorubicin encapsulated chitosan nanoparticles for photo-controlled cancer drug delivery
In the study we have reported the physico-chemical, photophysical and morphological properties of chlorin e6 (Ce6) decorated doxorubicin (DOX) encapsulated chitosan (CS)-tripolyphosphate (TPP) nanoparticles which prepared by ionotropic gelation method. The Ce6 physically loaded onto the nanoparticles by self-assembly of CS with TPP-DOX under aqueous conditions. The results from DLS studies highlights the prepared nanoparticles that possess the size in the range of 80120 nm. with negatively charged of ?6 mV. The SEM and AFM images showed 80120 nm size while the average size of the Ce6 decorated nanoparticles was found to be around 100130 nm. The absorption spectra of Ce6 decorated nanoparticles are similar when compared to free Ce6 which suggest there is no change in the Ce6 chromophore upon decoration. This nanoparticle showed high photostability and singlet oxygen generation (SOG). The Ce6 decorated and DOX encapsulated nanoparticles sizes and charges are in the range of 90130 nm and ?30 mV respectively. The nanoparticles showed high encapsulation efficiency towards DOX as well as pH controlled release. This has significant anti-proliferative activity against MCF-7 breast cancer cells after irradiation at near infra-red (NIR) ranges were evaluated. This could have potential applications in photo-controlled smart DOX delivery system for cancer treatment. 2019 Elsevier B.V. -
Evaluation of web applications based on UX parameters
The objective of evaluating User Experience (UX) in this era of technology is to enhance the user satisfaction. Earlier applications were built with the aim of reducing the work of users. But with the evolution of the technology, the emergence of new gadgets and new trends in the information technology, the applications had to be more user-centric. The primary objective of this research is to evaluate the user experience of web applications based on different UX parameters using different techniques and given a rating. Each of these ratings are combined to determine the overall rating of UX for the web application. Also, the secondary objective of this research is to provide suggestions or recommendations based on the ratings to improve the UX of the web applications. An experimental study was conducted and the results show a significant improvement. Areas of further enhancements have also been identified and presented. 2019 Institute of Advanced Engineering and Science. -
An efficient image denoising method based on bilateral filter model and neighshrink SURE
In all the instances of image acquisition, transmission and storage, the unwanted noise gets into the information content of the image and thereby introduces an unpleasant visual quality to the observer. So the field of image processing has produced a lot of image denoising algorithms and techniques to improve the visual quality of the image. Since noise cannot be reduced to zero practically, the need for faithful and efficient denoising techniques to produce almost noiseless images demands a systematic research work in the field of denoising methods. The denoising process using a bilateral filter even though produces improvement in the image quality, it does not show consistency when the noise level is high and also the peak signal to noise ratio (PSNR) and Image quality Index (IQI) do not show any improvement. This paper proposes an improved algorithm that incorporates the function of bilateral filter model and wavelet thresholding using Neighshrink SURE method. The results show significant improvement in both PSNR and IQI values with respect to the four standard test images under various noise conditions. BEIESP. -
An Insight into Photophysical Investigation of (E)-2-Fluoro-N-(1-(4-Nitrophenyl)Ethylidene)Benzohydrazide through Solvatochromism Approaches and Computational Studies
A fluoro-based Schiff base (E)-2-fluoro-N?-(1-(4-nitrophenyl)ethylidene)benzohydrazide (FNEB) has been synthesized from condensation of 2-fluorobenzohydrazide and 4?-nitroacetophenone catalyzed by glacial acetic acid with ethanol as the solvent. The dipole moment of FNEB in both the electronic states were found using different solvatochromic approaches such as Lippert-Mataga, Bakhshiev, Kawski-Chamma-Viallet, Reichardt and Bilot-Kawski. The experimental ground state dipole moment of FNEB was calculated using Guggenheim-Debye method and theoretical ground state dipole moment using Bilot-Kawski solvatochromic approach. The solvatochromic behavior of the Schiff base in different solvents was studied using absorption and emission spectra. Catalan and Kamlet-Abboud-Taft parameters were used from the multiple linear regression (MLR) analysis in order to study the solute-solvent interaction. The dipole moments were also calculated using Time Dependent-Density Functional Theory (TD-DFT). The chemical stability of FNEB was determined using computational and Cyclic Voltammetry by the use of obtained energy gap between the frontier orbitals. Using the frontier orbitals energy gap, global reactivity parameters were computed. Further, Light Harvesting efficiency was determined to comprehend the photovoltaic property of the Schiff base. 2019, Springer Science+Business Media, LLC, part of Springer Nature. -
A fuzzy approach to project team selection
Project team selection is a complex process in software engineering. The study uses a multiple criteria decision making (MCDM) approach for the selection of a project team under fuzzy environment. In this paper a FRI, FSS approaches are developed to the selection of project team. 2019, International Journal of Scientific and Technology Research. All rights reserved. -
Entropy generation and heat transport analysis of Casson fluid flow with viscous and Joule heating in an inclined porous microchannel
The combined effects of the magnetic field, suction/injection, and convective boundary condition on heat transfer and entropy generation in an electrically conducting Casson fluid flow through an inclined porous microchannel are scrutinized. The temperature-dependent heat source is also accounted. Numerical simulation for the modelled problem is presented via RungeKuttaFelhberg-based shooting technique. Special attention is given to analyze the impact of involved parameters on the profiles of velocity (u(?)), temperature (?(?)), entropy generation (Ns), and Bejan number (Be.) It is established that entropy generation rate decreases at the walls with an increase in Hartmann number (M), while it increases at the center region of the microchannel. IMechE 2019. -
The sparing number of certain graph powers
Let N0 be the set of all non-negative integers and P(N0) be its power set. Then, an integer additive set-indexer (IASI) of a given graph G is an injective function f : V(G) ! P(N0) such that the induced function f+ : E(G) ! P(N0) deffned by f+(uv) = f(u) + f(v) is also injective. An IASI f is said to be a weak IASI if jf+(uv)j = max(jf(u)j; jf(v)j) for all u; v 2 V(G). A graph which admits a weak IASI may be called a weak IASI graph. The set-indexing number of an element of a graph G, a vertex or an edge, is the cardinality of its set-labels. The sparing number of a graph G is the minimum number of edges with singleton set-labels, required for a graph G to admit a weak IASI. In this paper, we study the admissibility of weak IASI by certain graph powers and their corresponding sparing numbers. 2019 Sciendo. All rights reserved. -
Improved image denoising with the integrated model of Gaussian filter and neighshrink SURE
Image denoising, being an important preprocessing stage in image processing, minimizes the noise interfering with the information content of the image. The denoising problems are addressed by various techniques starting from the Fourier transforms to wavelets. Because of the localized time frequency features and advantages of multi resolution capabilities, the wavelets have been extensively used in the denoising process. The development of algorithms for the wavelet thresholding or shrinkage strategies along with different filters have resulted in the betterment of image quality after the denoising. Even though the image denoising algorithm based on a combination of Gaussian and Bilateral filters, shows good performance but lacks in consistency with respect to the noise levels and also the type of images used. This paper discusses the advantages of NeighShrink SURE rule in developing an effective thresholding strategy, thereby proposing a improved denoising method incorporating the NeighShrink SURE rule along with combination of Gaussian filter model. The methodology employs the use of subband thresholding derived from the NeighShrink SURE rule. The outcome of the proposed method exhibits a comparatively improved performance in Peak Signal to Ratio (PSNR) and Image Quality Index (IQI) values of the test images. BEIESP. -
Hybrid cryptography security in public cloud using TwoFish and ECC algorithm
Cloud computing is a structure for rendering service to the user for free or paid basis through internet facility where we can access to a bulk of shared resources which results in saving managing cost and time for large companies, The data which are stored in the data center may incur various security, damage and threat issues which may result in data leakage, insecure interface and inside attacks. This paper will demonstrate the implementation of hybrid cryptography security in public cloud by a combination of Elliptical Curve Cryptography and TwoFish algorithm, which provides an innovative solution to enhance the security features of the cloud so that we can improve the service thus results in increasing the trust overthe technology. 2019 Institute of Advanced Engineering and Science. -
Taylor series method in TDOA approach for indoor positioning system
Localisation technologies have always remained in the limelight of positioning-science as researchers have ever shown keen interest to know the exact positions of things. Ultrasonic sensors are mainly used for localisation of mobile robots since they provide high accuracy. This paper presents Taylor Series Method in Time Difference of Arrival approach using ultrasonic sensors.Signals are send from the sensors periodically. The time difference of arrival of signals from the ultrasonic sensors is used by the receiver unit to estimate the location of the mobile unit. The equations formed by using Time Difference of Approach are solved using Taylor Series Method. Taylor Series Method provides a more accurate result since they give less error compared to other methods and they ignore the measurement errors. 2019 Insitute of Advanced Engineeering and Science. All rights reserved. -
Photocatalytic activity of bismuth silicate heterostructures synthesized via surfactant mediated sol-gel method
A surfactant mediated sol-gel method is employed to synthesize bismuth silicate heterostructures with tunable morphologies and properties. The synthesized nanoparticle samples were characterized by XRD, FTIR Spectroscopy, SEM-EDAX and UV-DRS. The synthesized bismuth silicates exhibit excellent photodegradation against malachite green and rhodamine B dyes in the aqueous medium. Bismuth silicates (10% SiO2-Bi2O3) show superior photocatalytic property and outstanding reusability compared to pure bismuth oxide. The kinetics of the photodegradation of the dyes shows that the reaction follows first-order kinetics with the regression coefficient of 0.99. Thus, enabling Bismuth silicates heterostructures practical application as a photocatalyst for clean water. 2019 Elsevier Ltd -
On L? (2, 1)-Edge Coloring Number of Regular Grids
In this paper, we study multi-level distance edge labeling for infinite rectangular, hexagonal and triangular grids. We label the edges with non-negative integers. If the edges are adjacent, then their color difference is at least 2 and if they are separated by exactly a single edge, then their colors must be distinct. We find the edge coloring number of these grids to be 9, 7 and 16, respectively so that we could color the edges of a rectangular, hexagonal and triangular grid with at most 10, 8 and 17 colors, respectively using this coloring technique. Repeating the sequence pattern for different grids, we can color the edges of a grid of larger size. 2019 D. Deepthy et al. -
Impact of financial literacy on investment behavior and consumption behaviour of middle-class families in Karnataka, India
Financial Literacy is an inevitable parameter in the current competitive society. The process of financial literacy is to make people aware about safe savings and other investment products available. This improved awareness will lead to better financial behaviour in terms of saving, budgeting and availing the credit wisely at cheaper cost. In tune with that, an attempt has been made in this paper to measure the impact of financial literacy on investment behavior and consumption behavior of middle-class families in Karnataka. Structured questionnaire is used to collect the data from 444 respondents. Stratified random sampling method is adopted.Confirmatory factor analysis is used to verify the model, and hypothesized relation is tested by applying the Structural Equation Model (SEM) to find the goodness of fit. The study resulted in that financial literacy has an impact on investment behavior and consumption behavior of the middle-class families in Karnataka. However, investment behavior is not influencing the consumption behavior of an individual and vice versa. 2019 SERSC. -
Application of normal wiggly dual hesitant fuzzy sets to site selection for hydrogen underground storage
The hesitant fuzzy set is a mathematical tool to express multiple values in decision making. If they could not give a resolution, it is important to give priority and importance to a number of different values. Here, we propose normal wiggly dual hesitant fuzzy set (NWDHFS), as an extension of normal wiggly hesitant fuzzy set. We define a new score function of normal wiggly dual hesitant fuzzy information. The NWDHFS can express deep ideas of membership and non-membership information. In this work, we use hesitant fuzzy set to expose the deepest ideas hidden in the thought-level of the decision makers. We show that the NWDHFS can handle the hesitant fuzzy information. It expresses the deeper ideas of hesitant fuzzy set. An illustration is provided to demonstrate the practicality and effectiveness to the application of site selection of the underground storage of hydrogen. We are compelled to look for alternating fuels to suits changing weather conditions and increasing number of vehicles. This alternative fuel is necessary to control global warming and to be economically viable. Based on this, hydrogen gas is selected as a good alternative fuel. The most important statement is the saving of the selected hydrogen gas. Thus, when saving hydrogen fuel, a safe storage space must be selected. Here, we use the MCDM ideas by use of proposed NWDHFV method is to select the appropriate hydrogen underground storage location. 2019 Hydrogen Energy Publications LLC -
Impact of homogeneous-heterogeneous reactions in a hybrid nanoliquid flow due to porous medium
Chemical responses are investigated as a piece of the modern applications like hydrometallurgical industry, food processing, and polymer production. Numerous chemical responding structures consolidate homogeneous and heterogeneous response and it is especially eccentric. Hence, this paper explains how the hybrid nanoliquid flow is handy in accelerate the thermochemical possessions of the base fluid in existence of homogeneous-heterogeneous reactions. Here, three different types of hybrid nanoliquid used are copper-Al2O 3/water, silver-Al 2O 3/water, and gold-Al 2O 3/water. Outcoming differential systems are resolved numerically by adopting fourth-order and fifth-order Runge-Kutta-Fehlberg method. To get better view of the topic, the flow field, temperature behavior, and concentration curves are investigated for particular estimations of critical elements. The results predict that gold-Al 2O 3/water nanoliquid has good impact of heat rate coefficient and further porosity parameter decelerates the velocity and accelerates the temperature of the hybrid nanofluid. 2019 Wiley Periodicals, Inc. -
Digital financial inclusion: A payoff of financial technology and digital finance uprising in India
Technological inventions and innovations paved a way for upheaval in the financial market. New technologies such as the internet, artificial intelligence, machine learning, big data, biometric identification, and blockchain technology brought new financial technologies (Fintechs) namely Unified Payment Interface, Immediate Payment System, and Mobile Money into existence. As a result of the development of Fintechs, digital finance companies and digital financial services and products emerged and got well-liked among the people because of their convenient, speedy, simple, and user-friendly functions. In fact, digital finance companies work a mile further, in the name of digital financial inclusion, by serving excluded, marginalized, neglected individuals and Small and Medium Enterprises through their innovative, affordable, quality, and speedy digital financial services and products. This article focuses on Fintechs, digital finance, and their role in digital financial inclusion in India using the existing sources of the World Bank, Reserve Bank of India, National Payment Corporation of India, and United Nations Organizations. IJSTR 2019. -
Readiness factors for information technology adoption in SMEs: testing an exploratory model in an Indian context
Purpose: Extant literature regarding factors essential for successful information technologies (IT) implementation in small and medium enterprises (SMEs) does not significantly address readiness factors for IT implementation in an Indian context. This exploratory research develops and tests a framework to analyse the antecedents to organisational preparedness for adoption of IT infrastructure in SMEs. Design/methodology/approach: This exploratory research adopts a mixed-method approach to test the technology, organization and environment (TOE) framework. In-depth interviews with SME owners are conducted to develop the case study, and the measures obtained are tested through a survey at a small and medium business industrial cluster in Southern India in SMEs. Findings: The case study indicates SME owners drive to initiate technology preparedness for organisational sustainability is a key factor, a measure not seen during the literature review. An empirical study tests the measures. Pressure from customers, owners age, sales of SME, owners attitude towards IT and owners knowledge of IT was confirmed, which indicates organisational factors have more impact compared to technological and environmental factors. Research limitations/implications: The academic scope of this research paper can be extended to contexts such as readiness in IT infrastructure for digital transformation. Practical implications: The validated research framework can be used by organisation stakeholders and SME IT practitioners for successful IT adoption. Social implications: SMEs contribute significantly to gross domestic product (GDP) and provide employment opportunities. Hence, this research provides a tested model that SMEs owners/managers can adopt as a framework to augment competitiveness to implement IT. Originality/value: The study adopts a mixed-method research design and is, perhaps, a first in the Indian context to explore variables through case study and validate identified measures through an empirical study. The model can be used by SME owners and practitioners to ascertain factors for organisational preparedness for IT adoption. 2019, Emerald Publishing Limited. -
Gold vs Gold Exchange Traded Funds: An Empirical Study in India
This study aim of this is to estimate the relationship between gold and Gold Exchange Traded Fund (ETF) and the performance of Gold ETFs in India by using various statistical models. The data for the study covers a period of three years from 2015 to 2018. The data was collected from the National Stock Exchange database and other sources. The outcome of this study was to find out whether there is a relationship between gold and Gold ETFs. It was found out that Gold ETFs has more returns than the physical gold; Axis ETF performed the best among those Gold ETFs selected for the study. This study will be beneficial for the market researchers and investors who find the best opportunities in the Gold ETFs. 2019 EA. All rights reserved. -
Sustainable after sale services: The effect of perceived value on customers behavioural intention
There is an increasing beleive that the biggest show stopper in any industry will no longer be technology or capital, but the environment (Sheth & Sinha, 2015). It evidently defines the main problem of our world today, and the concern, regarding our future generations. Ensuring that our action today do not limit the range of economic, social, and environmental options to future generation, the fundamental principle of sustainability has emerged (Trevena, Kaldor & Downs, 2014).In light of the same concern, Recently, sustainability management has developed in the service industry. Green/sustainable after sale services in customer durables have been progressively joining the service industry. Customersupport determinesthe sustainable development of the consumer durable industry for their services. This paper aims to explore relationships among perceived values viz. hedonic and utilitarian values, and behaviour intentions of the customer. A total of 360valid questionnaires were collected, and regression method was used to measure and test the research hypotheses. Thestudy presents empirical evidence of impact of hedonic and utilitarian values on customersbehavioural intentions. Finally, theoretical and practical implications are discussed and suggestions for future research are provided. 2019 SERSC.