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Digital Marketing Strategy for SMEs in India and South East Asian Countries in Industry 5.0: A Literature Review
Lower level of income, underdeveloped industrial bases, lower standards of living and a lack of access to modern technology are the basic challenges of any developing economy. Expansion of the small business sector plays a pivotal role in growing the economies of developing countries and reducing unemployment. Digital marketing is an online platform to promote small- and medium-sized enterprises (SMEs) to reach a global audience without a physical presence in multiple locations. This is particularly beneficial for SMEs in developing countries, where access to international markets may otherwise be limited. The present chapter is a review of global digital marketing strategies and explores how developing nations, particularly India and Southeast Asian countries, can benefit from them and can adopt the advanced strategies to establish the SME sector. It is found that while digital marketing offers substantial benefits for SMEs in India and Southeast Asia, its adoption is influenced by a range of factors, including digital infrastructure, government support and access to digital literacy programs. SMEs in India and Southeast Asia should overcome the existing barriers and continuously adapt to the evolving digital landscape to realize the potential of digital marketing. 2026 Sabita Bhagabati -
Digital Marketing Strategies: Effectiveness on Generation Z
The paper examines the constructs of digital marketing strategies on two aspects. Exploring the numerous digital marketing strategies related to Generation Z through a comprehensive desk review and archival research and confirming the explored factors to create a valid and measurable instrument.It is important to quantify and develop a scale to measure the effectiveness of digital marketing strategies on Generation Z. The first section of the study is exploratory factor analysis (EFA), establishing the effectiveness of digital marketing strategies on Generation Z. The second section deals with Confirmatory Factor Analysis (CFA), confirming the factors coined through exploratory factor analysis. The dimensions identified in the research can help marketers create exclusive digital marketing strategies to target Generation Z. 2020 SCMS Group of Educational Institutions. All rights reserved. -
Digital marketing effectiveness and success factors for small and medium enterprises
Digital marketing is crucial for the organisation success. Therefore, this paper explores how research in digital marketing can enhance marketing strategies, drive consumer engagement and boost revenue generation. It highlights how businesses of varying sizes can leverage these insights to thrive in the competitive online market. The study conducts a bibliometric analysis of digital marketing research, tracing its evolution from inception to present day. Focusing on authorship patterns, international collaborations, and geographical influences, it assesses the potential future impact of research in this area. Using the Scopus database, 1,126 relevant articles were selected for detailed analysis. Employing the R Software and bibliometric package, an extensive scientific mapping analysis was performed. The findings present a thorough exploration of author contributions, source evaluations, document analytics, cluster mapping-citations, and collaborative networks. These findings provide valuable guidance for researchers and practitioners interested in emerging domain of digital marketing. Copyright 2026 Inderscience Enterprises Ltd. -
Digital loneliness: A hidden epidemic in the digital health landscape
In an era of accelerated digital transformation in healthcare, this chapter examines the overlooked but crucial issue of digital isolation. Even though the digital age has brought us closer together than ever before, a paradoxical sense of isolation and emotional distance has emerged. This chapter examines digital loneliness's concept, causes, and effects, highlighting its profound impact on mental health and well-being. It extends its focus to vulnerable populations, such as older adults, infants, and people with disabilities, and addresses their unique challenges. Through user-centered design, bridging the digital divide, and personalization, this chapter promotes inclusiveness and accessibility in digital health. It also suggests adopting emerging technologies responsibly and integrating mental health support. The chapter concludes by emphasizing the significance of empathy and inclusivity in realizing the full potential of digital health for all. 2024, IGI Global. All rights reserved. -
Digital lending: Is it alternative lending revolution? /
International Journal of Scientific & Technology Research, Vol.8, Issue 10, pp.599-601, ISSN No: 2277-8616. -
Digital lending: Is it alternative lending revolution?
Digital lending is new and emerging area in the field of lending or credit. Lending through digital platform, right from receipt of loan application to disbursement of loans, is known as digital lending. Digital lending gains momentum as a result of employing new technologies, new credit scoring algorithms and inclusive approach. This article focuses on framework, working mechanism and growth of digital lending in India. 2019 IJSTR. -
Digital innovations and implementation challenges in oil and gas industry: Harnessing technology
This study provides an in-depth analysis of the digital transformation in the oil and gas industry, focusing on recent advancements, challenges, and implications. the research explores the impact of artificial intelligence (AI), big data analytics, automation, and digital integration on operational efficiency, safety, and decision-making. Despite significant technological advancements, the study identifies critical challenges including difficulties in integrating disparate systems, addressing human factors and training needs, and ensuring data security. High implementation costs and evolving regulatory requirements further complicate widespread adoption. The study highlights the need for cohesive frameworks to manage these challenges and maximize the benefits of digital technologies. By synthesizing current literature and identifying gaps, the research offers actionable insights for enhancing digital transformation strategies and fostering sustainable growth within the industry. 2025, IGI Global Scientific Publishing. All rights reserved. -
Digital image correlation (DIC) for measuring strain in brick masonry specimen using Ncorr open source 2D MATLAB program
This micro-article is focused on the application of DIC in measuring strain for a 2D structural element like brick masonry specimen. Conventional techniques of strain measurements involve devices like strain gauges, LVDTs, dial gauges and extensometers. Even though Commercial DIC packages are available and have been widely used to perform DIC, these setups are quite expensive. In this study a simple DSLR camera along with Ncorr, an open source 2D MATLAB program is used to perform the DIC. Results have also been obtained experimentally by using conventional measuring devices and compared with that of DIC. The results obtained through DIC is well in agreement with that of experiments, and the difference in strain at failure was observed to be 4.7%. Furthermore, the results of this study should encourage researchers to adopt this technique in studies of behaviour and structural health monitoring of brick masonry specimens. 2019 The Authors -
Digital Gender Gap, Gender Equality and National Institutional Freedom: A Dynamic Panel Analysis
While digital gender gap is a growing field of research in Information Systems (IS), there remains a dearth of research focusing on it. The objective of this study is to investigate the relationship between the digital gender gap in mobile and internet usage and gender equality. Additionally, this study also examines the impact of national institutional freedoms on the aforementioned relationship. Utilizing the theoretical framework of intersecting inequalities and building upon existing literature on the gender digital divide, this study aims to explore the associations between disparities in mobile and internet usage, gender equality, and the extent of national institutional freedoms encompassing economic, political, and media domains. In pursuit of this objective, we undertake a dynamic panel data analysis using publicly accessible archival data at the country level. The results indicate that national institutions have a significant impact on the relationship between the digital gender gap in internet and mobile phone usage and gender equality. The discussion encompasses the significance of our findings for both study and practice. The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2023. -
Digital Gender Gap, Gender Equality and National Institutional Freedom: A Dynamic Panel Analysis
While digital gender gap is a growing field of research in Information Systems (IS), there remains a dearth of research focusing on it. The objective of this study is to investigate the relationship between the digital gender gap in mobile and internet usage and gender equality. Additionally, this study also examines the impact of national institutional freedoms on the aforementioned relationship. Utilizing the theoretical framework of intersecting inequalities and building upon existing literature on the gender digital divide, this study aims to explore the associations between disparities in mobile and internet usage, gender equality, and the extent of national institutional freedoms encompassing economic, political, and media domains. In pursuit of this objective, we undertake a dynamic panel data analysis using publicly accessible archival data at the country level. The results indicate that national institutions have a significant impact on the relationship between the digital gender gap in internet and mobile phone usage and gender equality. The discussion encompasses the significance of our findings for both study and practice. 2023, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature. -
Digital Game Addiction and Children
Nowadays the usage of digital games has increased a lot. Console games, PC games, and online games are all examples of digital games. Aside from these, it has been observed that digital games are also played with portable technologies such as mobile phones and tablets. Childrens play equipment, play habits, and play perceptions have all changed as a result of these changes. As a result, digital games have a significant influence on children. This chapter focuses on the effects of digital games on children and how children became addicted to digital games. It also discusses how to avoid overusing digital games. It also explains the meaning of digital games and discusses their history and future. 2023, IGI Global. -
Digital Forensics Investigation for Attacks on Artificial Intelligence
The new research approaches are needed to be adopted to deal with security threats in AI based systems. This research is aimed at investigating the Artificial Intelligence (AI) attacks that are malicious by design. It also deals with conceptualization of the problem and strategies for attacks on Artificial Intelligence (AI) using Digital Forensic tools. A specific class of problems in Adversarial attacks are tampering of Images for computational processing in applications of Digital Photography, Computer Vision, Pattern Recognition (Facial Mapping algorithms). State-of-the-art developments in forensics such as 1. Application of end-to-end Neural Network Training pipeline for image rendering and provenance analysis, 2. Deep-fake image analysis using frequency methods, wavelet analysis & tools like - Amped Authenticate, 3. Capsule networks for detecting forged images 4. Information transformation for Feature extraction via Image Forensic tools such as EXIF-SC, Splice Radar, Noiseprint 5. Application of generative adversarial Networks (GAN) based models as anti-Image Forensics [8], will be studied in great detail and a new research approach will be designed incorporating these advancements for utility of Digital Forensics. The Electrochemical Society -
Digital Forensics Chain of Custody Using Blockchain
In todays world, Digital Forensics is a crucial subject with much scope as data storage becomes more decentralised. The collection and preservation of digital media is a topic of concern across the Cyber Security and Digital Forensics field. With Cloud Infrastructure and other technologies, data is not permanently stored in one place and gathering and analysing it can become a headache for Forensic Investigators. Blockchain, however, works as a decentralised, distributed peer-to-peer network and thus can be considered a suitable solution for the mentioned problems. With the help of a blockchain network and Smart Contracts, Digital Forensics can be significantly improved to adapt to modern digital architecture. The Author(s), under exclusive license to Springer Nature Switzerland AG 2024. -
DIGITAL FORENSICS ANALYSIS FOR ADVERSARIAL ATTACKS IN AI-BASED SYSTEMS
Digital forensics investigation is a field of science that focuses primarily on the recovery and examination of devices. The digital forensics or cyber forensics was primarily used for computer-based forensics. Artificial intel ligence (AI for short) is a group of computational models that use the black box-based technology of the neural network (NN) such as classification, prediction, and optimization tasks for various applications, such as computer vision, medical imaging, natural language processing, and autonomous vehicles. Cyber Forensics such as robotics, deals with a class of problems in which computational models are manipulated due to intentional malfunction such as adversarial attacks, back-end kind of attacks. This study is aimed to investigate attacks on AI. It also describes conceptual attack strategies using AI and digital forensics tools. The main purpose of this work is to provide a comprehensive analysis of malicious AI-based attacks and different types of classifiers. Two main factors were considered when testing attacks on AI-based systems: (1) Use AI to create inputs that reveal different attacks, or (2) Adjust attacker-specific attacks from different threat models and parameters. 2026 by Apple Academic Press, Inc. -
Digital financial literacy and its impact on financial behaviors: A systematic review
The dependence on digital financial technologies influences financial behaviors among people. This systematic review aims to identify and understand the variables interplay between digital financial literacy and financial behavior. The systematic literature review uses the PRISMA systematic review guidelines to identify and screen the literature. The results show there is a positive significant relation between digital financial literacy and financial behaviors. It was found that there are minimal studies on the variables interplaying between digital financial literacy and financial behavior. The interplaying variables identified are financial self-efficacy, financial confidence, self-control, financial autonomy, financial capability, psychological biases and digital, financial socialization, and socio-economic and demographic factors. This review develops a framework for future exploration explaining the relationship between digital financial literacy and financial behavior identifying financial wellbeing as the outcome. 2024 by IGI Global. All rights reserved. -
Digital financial literacy among adults in India: measurement and validation
The ongoing COVID-19 pandemic has considerably promoted the usage of Digital Financial Services (DFS) in India. Therefore, exploring the various determinants influencing the DFS users is crucial for the DFS providers to understand their customers better. This study aims to identify, measure, and validate the determinants of Digital Financial Literacy (DFL) from the Indian adults who use Digital Financial Services. A sample of 384 adult DFS users from India was surveyed using a self-administered questionnaire in 2021. A multidimensional scale was developed to measure the Digital Financial Literacy in this study. The results exhibit that Digital Knowledge, Financial Knowledge, Knowledge of DFS, Awareness of Digital Finance Risk, Digital Finance Risk Control, Knowledge of Customer Right, Product Suitability, Product Quality, Gendered Social Norm, Practical Application of Knowledge and Skill, Self-determination to use the Knowledge and Skill and Decision Making are the determinants of DFL among the adults in India. Further, the users of DFS without DFL will face numerous challenges such as inability to com-plete the transaction, financial loss and privacy breach, etc. Hence, the study concludes that DFL is prerequisite to use DFS effectively. 2022 The Author(s). This open access article is distributed under a Creative. -
Digital Financial Inclusion: Strategic Issues and Imperatives
The present paper provides insights on digital financial inclusion. Digital financial inclusion means making financial services accessible through technology intervention, i.e. via internet, mobile network, cards, digital wallets, etc. The objective of digital financial inclusion is to bring underserved and financially excluded population under the formal banking network. As per Global Findex, Financial Inclusion (adults holding bank accounts) in India has increased from 35% in 2011 to 80% in 2017. Indeed, there has been a speedy improvement in the financial inclusion index, wherein the role of Pradhan Mantri Jan Dhan Yojana (PJDY) launched by the Government of India in 2014 has been phenomenal. Later, in the year 2016 demonetization further accelerated the process. Despite, all these concentrated efforts and policies a large section of the population still remains unbanked. With the rise in internet and smartphone users, there will be a significant increase in digital transactions in the coming years. To achieve full financial inclusion and to make the desired benefits reach unserved population there is a need to increase financial and digital literacy among masses. The paper starts with a discussion on Evolution of Digital Financial Inclusion (DFI) in India, followed by the benefits of DFI and challenges specific to India. It ends with some suggestions which can increase the pace of DFI in the country. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021. -
Digital financial inclusion: A payoff of financial technology and digital finance uprising in India
Technological inventions and innovations paved a way for upheaval in the financial market. New technologies such as the internet, artificial intelligence, machine learning, big data, biometric identification, and blockchain technology brought new financial technologies (Fintechs) namely Unified Payment Interface, Immediate Payment System, and Mobile Money into existence. As a result of the development of Fintechs, digital finance companies and digital financial services and products emerged and got well-liked among the people because of their convenient, speedy, simple, and user-friendly functions. In fact, digital finance companies work a mile further, in the name of digital financial inclusion, by serving excluded, marginalized, neglected individuals and Small and Medium Enterprises through their innovative, affordable, quality, and speedy digital financial services and products. This article focuses on Fintechs, digital finance, and their role in digital financial inclusion in India using the existing sources of the World Bank, Reserve Bank of India, National Payment Corporation of India, and United Nations Organizations. IJSTR 2019. -
Digital Financial Inclusion and Financial Resilience of Micro and Small Entrepreneurs in Post-COVID-19 in Karnataka
In India, Micro, Small, and Medium Enterprises contribute 29% of the GDP and create millions of works. However, MSMEs have continuously been facing numerous issues and further, micro and small enterprises are hardly hit by the COVID-19 pandemic. The traditional financial system has certain limitations. The new-age technology-enabled digital finance overcomes the supply-side constraints and they serve even the financially excluded individuals and businesses through its innovative business strategies, models, products, and services which are designed and delivered by "Artificial Intelligence", "Machine Learning", "Big Data Analytics", and "Blockchain Technology". Digital Finance Adoption (DFA) depends on the digital financial literacy (DFL) of the users. This study analyses the role of DFA and DFL on the "Digital Financial Inclusion" (DFI) and "Financial resilience" (FR) of MSEs in Karnataka, India. 2025, Indian Institute of Finance. All rgihts reserved. -
Digital filter architectures for multi-standard wireless transceivers
This paper addresses on two different architectures of digital decimation filter design of a multi-standard RF transceivers. Instead of using single stage decimation filter network, the filters are implemented in multiple stages using FPGA to optimize the area and power. The proposed decimation filter architectures reflect the considerable reduction in area & power consumption without degradation of performance. The filter coefficients are derived from MATLAB , the filter architectures are implemented and tested using Xilinx SPARTAN FPGA . The Xilinx ISE 9.2i tool is used for logic synthesis and the Xpower analysis tool is used for estimating the power consumption. First, the types of decimation filter architectures are tested and implemented using conventional binary number system. Then the different encoding scheme i.e. Canonic Signed Digit (CSD) representation is used for filter coefficients and then the architecture performance is tested .The results of CSD based architecture shows a considerable reduction in the area & power against the conventional number system based filter design implementation.