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Brand review scale for brand management /
Patent Number: 202211039578, Applicant: Dr. Mahesh Chandra Joshi.
Big firms have enough resources for various activities such as branding, market research, innovation, product development etc. which are very important for survival and growth of an organization. Small firms also wish to execute these activities but many times resource constraints refrain them form activities like market research which either requires inhouse research team or hiring of external agency for the task. -
Method of enhancing quality of services in cloud computing environment using load balancer /
Patent Number: 202211006218, Applicant: Dr. Pratibha Giri. -
Model between mind share branding factors and trustworthiness /
Patent Number: 202111055024, Applicant: Dr.Vikas Singla.
The importance of Mindshare branding (MB) strategy in building long-term and sustainable psychological links with consumers had been sufficiently highlighted in literature. However, very few research attempted to provide a structured tool for its measurement. This study proposed a 13-point four-factor multidimensional scale which could be used to measure MB formally. Dimensions measuring MB were derived from literature and then examined on different brands in order to achieve a reliable and valid scale. -
Harnessing Wisdom and Happiness Through Character- Strengths in Organizations: Building Flourishing Workplaces for Sustainable Success
This chapter highlights the crucial role of wisdom in improving well- being and happiness within organizations. In high- pressure work environments, employee well- being is essential for success. Wisdomcomprising creativity, curiosity, judgment, love of learning, and perspective, as identified by Peterson and Seligmanis key for navigating complex settings and promoting continuous improvement. The chapter focuses on nurturing these strengths to enhance workforce engagement, satisfaction, and productivity. It explores how cultivating wisdom at various organizational levels boosts happiness and accountability. A conceptual model is proposed to show how wisdom supports organizational happiness and outlines strategies for developing these strengths among employees. By integrating wisdom into organizational practices, leaders can create thriving environments that achieve sustainable success and improved employee engagement, with practical strategies provided for actionable steps. 2025 by IGI Global Scientific Publishing. All rights reserved. -
EXPLORING THE REGULATION OF CHARACTER STRENGTHS: A SCOPING REVIEW ON BALANCING UNDERUSE, OVERUSE, AND OPTIMAL USE FOR WELL-BEING AND PERFORMANCE
Character strengths play a fundamental role in psychological well-being, resilience, and personal development. Traditionally, research in positive psychology has focused on the benefits of character strengths, emphasizing their role in enhancing life satisfaction, fostering positive relationships, and promoting professional success. However, recent studies highlight the critical importance of balance in strength utilization. Specifically, underuse, overuse, and optimal use of strengths can lead to varying consequences across different life domains. This scoping review systematically examined the imbalance of character strengths and its impact on mental health, leadership, and social interactions. A systematic search was conducted across Google Scholar, PubMed, Scopus, and Web of Science, following PRISMA-SCR guidelines. The findings revealed that underuse of strengths is associated with low engagement, passivity, and decreased motivation, while overuse can lead to rigidity, interpersonal conflicts, and burnout. The review further identified contextual moderators (e.g., personality traits, cultural factors, and situational demands) that influence how strengths are applied in everyday life. Based on the findings, this review proposes the Balanced Strength Utilization Model (BSUM), integrating theoretical perspectives and empirical evidence to offer a comprehensive framework for character strength regulation. Future research should focus on longitudinal studies and intervention-based approaches to help individuals optimize strength balance and apply their strengths effectively across different domains. The Author(s). All articles are licensed under the terms and conditions of the Creative Commons Attribution 4.0 International License (CC-BY 4.0 http://creativecommons.org/licenses/by/4.0/). -
Probing the formation of megaparsec-scale giant radio galaxies II. Continuum and polarization behavior from magneto-hydrodynamic simulations
Context. The persistence of radiative signatures in giant radio galaxies (GRGs & 700 kpc) remains a frontier topic of research, with contemporary telescopes revealing intricate features that require investigation. Aims. This study aims to examine the emission characteristics of simulated GRGs, and correlate them with their underlying three-dimensional dynamical properties. Methods. Sky-projected continuum and polarization maps at 1 GHz were computed from five 3D relativistic magnetohydrodynamical (RMHD) simulations by integrating the synthesized emissivity data along the line of sight, with the integration path chosen to reflect the GRG evolution in the sky plane. The emissivities were derived from these RMHD simulations, featuring FR-I and FR-II jets injected at different locations of the large-scale environment and with propagation along varying jet frustration paths. Results. Morphologies, such as widened lobes from low-power jets and collimated flows from high-power jets, are strongly shaped by the triaxiality of the environment, resulting in features such as wings and asymmetric cocoons, thereby making morphology a crucial indicator of GRG formation mechanisms. The decollimation of the bulk flow in GRG jets gives rise to intricate cocoon features, most notably filamentary structuresmagnetically dominated threads with lifespans of a few mega-year. High jet power cases frequently display enhanced emission zones at mid-cocoon distances (alongside warmspots around the jet head), contradicting the interpretations of the GRG as a restarting source. In such cases, examining the lateral intensity variation of the cocoon may reveal the sources state, with a gradual decrease in emission suggesting a low active stage. This study highlights that applying a simple radio powerjet power relation to a statistical GRG sample is unfeasible, as it depends on growth conditions of individual GRGs. Effects such as inverse-Compton cooling due to cosmic microwave background photons and matter entrainment significantly impact the long-term emission persistence of GRGs. The diminishing fractional polarization with GRG evolution reflects increasing turbulence, underscoring the importance of modeling this characteristic further, particularly for even larger-scaled sources. The Authors 2025. -
Probing the formation of megaparsec-scale giant radio galaxies: I. Dynamical insights from magnetohydrodynamic simulations
Context. Constituting a relatively small fraction of the extended-jetted population, giant radio galaxies (GRGs) form in a wide range of jet and environment configurations. This observed diversity complicates the identification of the growth factors that facilitate their attainment of megaparsec scales. Aims. This study aims to numerically investigate the hypothesized formation mechanisms of GRGs extending ?1 Mpc in order to assess their general applicability. Methods. We employed tri-axial ambient medium settings to generate varying levels of jet frustration and simulated jets with a low and a high power from different locations in the environment. This approach formulated five representations evolving under a relativistic magnetohydrodynamic framework. Results. The emergence of distinct giant phases in all five simulated scenarios suggests that GRGs may be more common than previously believed. This prediction can be verified with contemporary and forthcoming radio telescopes. We find that different combinations of jet morphology, power, and evolutionary age of the formed structure hold the potential to elucidate different formation scenarios. In all of these cases, the lobes are overpressured, prompting further investigation into pressure profiles when jet activity ceases, potentially distinguishing between relic and active GRGs. We observed a potential phase transition in GRGs marked by differences in lobe expansion speed and pressure variations compared to their smaller evolutionary phases. This suggests the need for further investigation across a broader parameter space to determine if lobe evolution in GRGs fundamentally differs from smaller radio galaxies. The axial ratio analysis reveals self-similar expansion in rapidly propagating jets, while there is a notable deviation when the jet forms wider lobes. Overall, this study emphasizes that multiple growth factors simultaneously at work can better elucidate the current-day population of GRGs, including scenarios such as the growth of GRGs in dense environments, GRGs extending several megaparsecs, development of GRGs in low-powered jets, and the formation of morphologies such as GRG-XRGs. The Authors 2025. -
Empowering E-commerce: Leveraging Open AI and Sentiment Analysis for Smarter Recommendations
Online product reviews are pivotal in shaping consumer purchasing decisions in today's digital era. Leveraging the wealth of sentiment-rich data available through these reviews, this research proposes an approach to enhance product recommendation systems. This study integrates sentiment analysis techniques into the recommendation process to provide users with more personalized and insightful product recommendations. By analyzing the sentiment expressed in user-generated content, such as reviews and ratings, this system aims to capture not only the explicit preferences but also the underlying sentiments and emotions of users towards products. Furthermore, this system utilizes OpenAI and the power of Langchain to develop a chatbot interface, enabling users to interact naturally and receive personalized product recommendations based on their preferences and sentiment analysis. Through experimentation on real-world datasets, this paper evaluates the effectiveness and performance of the sentiment-enhanced recommendation system compared to traditional recommendation methods. The results demonstrate the potential of sentiment analysis in improving the relevance, accuracy, and user satisfaction of product recommendations. 2024 IEEE. -
Evaluating the role of soil EPS in modifying the toxicity potential of the mixture of polystyrene nanoplastics and xenoestrogen, Bisphenol A (BPA) in Allium cepa L.
The coexistence of emerging pollutants like nanoplastics and xenoestrogen chemicals such as Bisphenol A (BPA) raises significant environmental concerns. While the individual impacts of BPA and polystyrene nanoplastics (PSNPs) on plants have been studied, their combined effects are not well understood. This study examines the interactions between eco-corona formation, physicochemical properties, and cyto-genotoxic effects of PSNPs and BPA on onion (Allium cepa) root tip cells. Eco-corona formation was induced by exposing BPA-PSNP mixtures to soil extracellular polymeric substances (EPS), and changes were analyzed using 3D-EEM, TEM, FTIR, hydrodynamic diameter, and contact angle measurements. Onion roots were treated with BPA (2.5, 5, and 10 mgL-1) combined with plain, aminated, and carboxylated PSNPs (100 mgL-1), with and without EPS interaction. Toxicity was assessed via cell viability, oxidative stress markers (superoxide radical, total ROS, hydroxyl radical), lipid peroxidation, SOD and catalase activity, mitotic index, and chromosomal abnormalities. BPA alone increased cytotoxic and genotoxic parameters in a dose-dependent manner. BPA with aminated PSNPs exhibited the highest toxicity among the pristine mixtures, revealing increased chromosomal abnormalities, oxidative stress, and cell mortality with rising BPA concentrations. In-silico experiments demonstrated the relationship between superoxide dismutase (SOD), catalase enzymes, PSNPs, BPA, and their mixtures. EPS adsorption notably reduced cyto-genotoxic effects, lipid peroxidation, and ROS levels, mitigating the toxicity of BPA-PSNP mixtures. 2024 Elsevier B.V. -
Exploring the Psychosocial Challenges and Strengths of Indigent Adolescents: A Reflexive Thematic Analysis of Counsellors Insights
Background: The Bronfenbrenner bioecological model of human development provides a comprehensive framework for understanding the complex interactions between individual factors and environmental influences on adolescent mental health, such as limited access to resources, exposure to violence and trauma, and parental neglect. While discussing the challenges faced by at-risk adolescents, it is important to focus on the strengths of resilient adolescents living in similar conditions. These individual differences are the precursors in determining their futures. Methods: The present study aimed to explore the psychosocial challenges and strengths of indigent adolescents. Eight counselors who had been working with indigent adolescents for at least three years in school or NGO settings were identified through a snowball sampling design and interviewed using a semi-structured interview schedule. Results: Reflexive thematic analysis of the interviews was done using Braun and Clarks protocol to identify themes. Challenges faced by indigent adolescents were a lack of parental supervision, vulnerability to cybercrime, emotional dysregulation, engagement in drug use, ambiguity in life aspirations and career goals, and societal mistrust and bias. The strengths identified were empathy, reconciliation dynamics and forgiveness, a yearning for change, a love of learning, help-seeking and help-providing behavior, attachment to religion and festivals, and a sense of gratitude and hopefulness, which indigent resilient adolescents display to navigate through their challenging lives. A detailed discussion of these challenges and strengths, along with their various dynamics, has also been provided. Conclusion: Identifying both the difficulties and strengths of indigent adolescents would promote more strength-based approaches to preventive and promotive mental health programs. 2024 The Author(s). -
Automated and Interpretable Fake News Detection With Explainable Artificial Intelligence
Fake news is a piece of misleading or forged information that affects society, business, governments, etc., hence is an imperative issue. The solution presented here to detect fake news involves purely using rigorous machine learning approaches in implementing a hybrid of simple yet accurate fake text detection models and fake image detection models to detect fake news. The solution considers the text and images of any news article, extracted using web scraping, where the text segment of a news article is analyzed using an ensemble model of the Nae Bayes, Random Forest, and Decision Tree classifier, which showed improved results than the individual models. The image segment of a news article is analyzed using only a Convolution Neural Network, which showed optimal accuracy similar to the text model. To better train the text models, data preprocessing and aggregation methods were used to combine various fake-real news datasets to have ample amounts of data. Similarly, the CASIA dataset was used to train the image model, over which Error Level Analysis was performed to detect fake images. model results are represented as confusion matrices and are measured using various performance metrics. Also, to explain predictions from the hybrid model, Explainable Artificial Intelligence is used. 2024 Taylor & Francis Group, LLC. -
Probing the formation of megaparsec-scale giant radio galaxies: I. Dynamical insights from magnetohydrodynamic simulations
Context. Constituting a relatively small fraction of the extended-jetted population, giant radio galaxies (GRGs) form in a wide range of jet and environment configurations. This observed diversity complicates the identification of the growth factors that facilitate their attainment of megaparsec scales. Aims. This study aims to numerically investigate the hypothesized formation mechanisms of GRGs extending ?1 Mpc in order to assess their general applicability. Methods. We employed tri-axial ambient medium settings to generate varying levels of jet frustration and simulated jets with a low and a high power from different locations in the environment. This approach formulated five representations evolving under a relativistic magnetohydrodynamic framework. Results. The emergence of distinct giant phases in all five simulated scenarios suggests that GRGs may be more common than previously believed. This prediction can be verified with contemporary and forthcoming radio telescopes. We find that different combinations of jet morphology, power, and evolutionary age of the formed structure hold the potential to elucidate different formation scenarios. In all of these cases, the lobes are overpressured, prompting further investigation into pressure profiles when jet activity ceases, potentially distinguishing between relic and active GRGs. We observed a potential phase transition in GRGs marked by differences in lobe expansion speed and pressure variations compared to their smaller evolutionary phases. This suggests the need for further investigation across a broader parameter space to determine if lobe evolution in GRGs fundamentally differs from smaller radio galaxies. The axial ratio analysis reveals self-similar expansion in rapidly propagating jets, while there is a notable deviation when the jet forms wider lobes. Overall, this study emphasizes that multiple growth factors simultaneously at work can better elucidate the current-day population of GRGs, including scenarios such as the growth of GRGs in dense environments, GRGs extending several megaparsecs, development of GRGs in low-powered jets, and the formation of morphologies such as GRG-XRGs. The Authors 2025. -
Entropy generation and heat transport analysis of Casson fluid flow with viscous and Joule heating in an inclined porous microchannel
The combined effects of the magnetic field, suction/injection, and convective boundary condition on heat transfer and entropy generation in an electrically conducting Casson fluid flow through an inclined porous microchannel are scrutinized. The temperature-dependent heat source is also accounted. Numerical simulation for the modelled problem is presented via RungeKuttaFelhberg-based shooting technique. Special attention is given to analyze the impact of involved parameters on the profiles of velocity (u(?)), temperature (?(?)), entropy generation (Ns), and Bejan number (Be.) It is established that entropy generation rate decreases at the walls with an increase in Hartmann number (M), while it increases at the center region of the microchannel. IMechE 2019. -
Hall effects on dusty nanofluid two-phase transient flow past a stretching sheet using KVL model
The influence of Hall current on the time-dependent flow of nanofluid in the presence of dust particles is investigated. The water-based copper nanoliquid containing fine dust particles occupies a stretching surface. The effective thermal conductivity and the viscosity of the nanoliquid are estimated by KVL (Khanafer-Vafai-Lightstone) model. The notion of boundary layer approximation is employed to model the governing equations for both nanofluid and dust phases. Similarity transformations are employed to obtain ordinary differential equations from the governed partial differential equations. The numeric solutions are developed via Runge-Kutta-Fehlberg integration scheme. The graphical illustrations are to explain the impacts of the governing parameters on flow fields. It is established that the nanofluid's Nusselt number increases due to the suspension of dust particles. An enhancement of heat transfer rate has a direct relationship with Hall current and unsteadiness. 2018 Elsevier B.V. -
Effects of hall current on transient flow of dusty fluid with nonlinear radiation past a convectively heated stretching plate
Influence of Hall current on flow and heat transfer of dusty fluid over a convectively heated stretching plate in the presence of nonlinear thermal radiation is explored in this paper. The unsteadiness in the flow and temperature fields is because of the time-dependent stretching velocity and surface temperature. Suitable similarity transformations are used to convert the governing partial differential equations of momentum and thermal energy to a system of nonlinear ordinary differential equations. Consequent equations are solved by using shooting method. The details of the velocities, temperatures, local Nusselt number as well as local skin friction for various parameters such as unsteadiness parameter, thermal radiation, Hall effects, Biot number, Eckert number, Prandtl number and magnetic parameter are presented graphically and discussed in detail. 2018 Trans Tech Publications, Switzerland. -
Hall effect on two-phase radiated flow of magneto-dusty-nanoliquid with irregular heat generation/consumption
Impacts of Hall current and irregular heat generation/consumption on two-phase flow of dusty-nanofluid are scrutinized. Particulate nanofluid saturates the stretched surface. Heat transfer mechanism is studied via radiative heating and viscous dissipation aspects. The nanoliquid is a carrier fluid and dust (micro-sized fine particles) particles are suspended in it. Governed equations are remodeled in the form of ordinary differential system using stretching transformations. Numeric solutions are developed via Runge-Kutta-Fehlberg scheme. The influence of pertinent parameters on both nanofluid and particle phase flow fields are studied through graphs. The friction factor and Nusselt number are also studied. It is established that the Hall current has a significant impact on thermal flow fields. The irregular heat generation/consumption aspect is constructive for the heating process. 2017 -
Numerical investigation of two-phase mixed convection flow of particulate oldroyd-B fluid with non-linear thermal radiation and convective boundary condition
The present investigation addresses the mixed convection two-phase flow of dusty Oldroyd-B fluid towards a vertical stretching surface in the presence of convective boundary condition and nonlinear thermal radiation. The fluid and dust particles motion is coupled only in the course of drag and heat transfer between them. The Stokes linear drag theory is employed to model the drag force. The numerical solutions based on the Runge-Kutta-Fehlberg scheme with shooting method are presented for both fluid and particle phase velocity and temperature fields. Further, numerical results are obtained for skin friction factor and local Nusselt number of prescribed values of pertinent parameters. The results are presented graphically and the physical aspects of the problem are analyzed. The obtained results are validated with existing results and found to be in good agreement. It is established that the mass concentration of the dust particle parameter plays a key role in controlling flow and thermal behaviour of non-Newtonian fluids. An asymptotic state occurs in the rate of heat transfer for larger values of the Biot number. It is also proved that the significance of radiation effect in nonlinear form is outstanding in comparison with the traditional linear radiation effect. The momentum boundary layer thickness for both fluid and dust phase become loftier due to the consequence of buoyancy force. 2018 Trans Tech Publications, Switzerland. -
Nonlinear 3D flow of Casson-Carreau fluids with homogeneousheterogeneous reactions: A comparative study
Nonlinear convective flow of magneto-Carreau-Casson liquids past a deformable surface under the aspects of heterogeneous and homogeneous reactions is investigated. The present phenomenon also included the interaction of nonlinear radiation, Ohmic and Joule dissipations. At moderate to high temperature, the nonlinear convection and radiation are significant. The governed nonlinear system is illustrated numerically via Runge-Kutta based shooting scheme in the domain [0,?). Role of significant parameters on flow fields as well as on the fiction factor, heat and mass transportation rates are determined and discussed in depth. Comparison is done for distinct flow fields of Carreau and Casson fluids. It is evaluated that the velocities of Casson liquid are higher in comparison to Carreau fluid model. However, liquid temperature for Casson fluid model is weaker in comparison to Carreau fluid. 2017 -
Nonlinear Gravitational and Radiation Aspects in Nanoliquid with Exponential Space Dependent Heat Source and Variable Viscosity
The nonlinear convective flow of kerosene-Alumina nanoliquid subjected to an exponential space dependent heat source and temperature dependent viscosity is investigated here. This study is focuses on augmentation of heat transport rate in liquid propellant rocket engine. The kerosene-Alumina nanoliquid is considered as the regenerative coolant. Aspects of radiation and viscous dissipation are also covered. Relevant nonlinear system is solved numerically via RK based shooting scheme. Diverse flow fields are computed and examined for distinct governing variables. We figured out that the nanoliquids temperature increased due to space dependent heat source and radiation aspects. The heat transfer rate is higher in case of changeable viscosity than constant viscosity. 2018, Springer Science+Business Media B.V., part of Springer Nature. -
Effect of viscous dissipation on three dimensional flow of a nanofluid by considering a gyrotactic microorganism in the presence of convective condition
This article deals with the combined effects of viscous dissipation and convective condition on 3D flow, heat and mass transfer of a nanofluid over a stretching sheet by considering gyrotactic microorganism. Appropriate transformations yield the nonlinear ordinary differential systems. The resulting nonlinear system has been solved. Role of substantial parameters on flow fields as well as on heat, mass and microorganism transportation rates are determined and conferred in depth through graphs. It is found that, the larger values of bio-convection Schmidt number decreases the microorganisms profile. 2018 Trans Tech Publications, Switzerland.