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Application and challenges of optimization in Internet of Things (IoT)
[No abstract available] -
Applicability of Search Engine Optimization for WordPress (WP) Website
91 percent of online experiences begin with a search, according to the Content Marketing Institute. That is the hunt for an explanation. As a result, search marketing is a critical practice for any businesses looking to grow and improve. Marketers and clients that paid for adverts began researching SEO and SEM at that time. This pursuit plans to give knowledge into the paid and unpaid procedures of search engine marketing (SEM) and what falls under its umbrella including search engine optimization (SEO) and pay per click (PPC). So in this exploration work, we feel the most ideal approach to utilize a web search tool SEM, is such a method of Internet showcasing that incorporates the utilization of web crawler result pages to advance business sites. SEM was earlier used as a protective gadget for anything to be done with the online search marketing field and it was girdled along with SEO. 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. -
Apparel shopping styles of young adult consumers in Bangalore /
Indian Journal Of Marketing, Vol.46, Issue 2, pp.267-279, ISSN No: 0973-8703. -
Apparel shopping styles of young adult consumers in Bangalore
Apparels are one of the most frequently purchased product categories where young adults have the authority to make independent buying decisions, and they also become trendsetters and opinion leaders. Understanding this large segment appropriately is crucial for apparel manufacturers and marketers as they promise longevity of market and exert substantial influence on their parents, peers, as well as their own spending. The present study segmented young adult consumers based on their shopping styles towards purchase of apparels and explored the differences in the shopping styles across demographics such as gender, educational levels, and regional background. The respondents for the study were young adults who belonged to the age group of 18 - 25 years residing in Bangalore, India. The variables under study were eight shopping styles adapted from Sproles and Kendall Consumer Style Inventory- CSI (1986). The study revealed that all the eight shopping styles of the CSI were manifested among young adults in Bangalore; however, the predominant shopping style was the Perfectionist/ High Quality Conscious shopping style. Furthermore, significant differences in the shopping styles of young adults across gender, educational levels, and regional background were found. -
Aplicaci obligatoria de las NIIF y relevancia del valor de la informaci contable en la India; [Mandatory IFRS enforcement and value relevance of accounting information in India]
This study investigates the influence of IFRS enforcement on the explanatory power of earnings and book value on the market price in an emerging economy, India over five years that is two years before mandatory IFRS enforcement for 2014-2015 and three years after IFRS enforcement for 2016- 2018. Total 3470 firm-year observations were examined by assembling data from the BSE website and the annual reports of the firms for this purpose. The findings of the study conclude that the financial reporting environment has improved after introducing the IFRS, which was reflected through a strong and significant association between market price and its two dominating variables earnings and book values. However, the findings also suggest that earnings have been stronger and more significant predictors of market price post-IFRS enforcement than book values, which showed a negative association with market price and declined after IFRS enforcement. The study also suffers from diverse constraints similar to previous studies such as limited data sets and years coupled with only two variables and suggests future scope for research in diverse angles where researchers can employ the return model, and add more control variables such as cash flows, leverage, size, growth... 2019 Universidad Nacional Automa de Mico, -
ApDeC: A rule generator for Alzheimer's disease prediction
Artificial intelligence (AI) paved the way and helping hand for the medical practitioners in various aspects and early disease prediction is one among many. Interdisciplinary research studies on the early prediction of diseases are often analyzed based on the accuracy of the prediction model. But how early these diseases can be predicted will not be answered in many of the research studies unless they have a time series data. This work proposes a machine learning model, ApDeC which solves the above-mentioned problem by generating association rules for the early disease prediction of Alzheimer patients. The ApDeC model calculates the probability of occurrence of eleven Alzheimer disease prediction risk factors and identifies the combination of diseases that can lead to Alzheimer disease. The association rules will be generated by considering the observed combination of risk factors. The research introduces an innovative approach that helps in the early prediction of Alzheimer disease from the risk factors/symptoms. The results show the strong correlation of diabetes and blood pressure with Alzheimer disease. 2025, Institute of Advanced Engineering and Science. All rights reserved. -
Antiwear performance evaluation of halloysite nanotube (HNT) filled polymer nanocomposites
Polymer nanocomposites containing various types of reinforcements and fillers are oftenly used in applications such as sliding elements in the machine and automotive parts, gear assemblies etc., in which tribological performance parameters viz. friction and wear are the major issues. In this work, the specific wear rate of HNT filler loading (0-4wt %) in Glass-Epoxy nanocomposites fabricated by vacuum bagging technique are evaluated experimentally. For this purpose, the specimens are prepared and tests are conducted as per the ASTM G-99 standard for a number of trials with the assistance of a pin-on-disc machine by varying load and speed values, keeping time and track diameter constant. The results obtained from experiments reveals that reduction in specific wear rate and the amount of material loss is quite significant for HNT loaded specimens when compared with neat sample even at higher operating conditions. This indicates that HNT comprises of hard ceramic elements viz. SiO2 and Al2O3 which eventually enhances the antiwear behaviour of prepared nanocomposites. Finally, a study on wear mechanisms and morphologies are carried out by analyzing the worn surfaces through SEM micrographs. BEIESP. -
Antioxidant Phenolics of Justicia adhatoda L. and Cordia dichotoma Frost. Promote Thrombolytic Activity through Binding to a Serine Protease, Tissue Plasminogen Activator Protein
Background: The tissue plasminogen activator (tPA) protein dissolutes fibrin clots and prevents the disease like thrombosis. The current study aimed to study the tPA-promoting activity of bioactive molecules of Justicia adhatoda L (JA) and Cordia dichotoma Frost (CD). Methods: The phytochemical characterization of methanolic and aqueous extracts of JA and CD stems was performed through qualitative analysis, Fourier-transform infrared spectroscopy (FTIR), and biochemical tests (total phenolic and total flavonoid content [TPC and TFC]). The bioactivity of the extracts was studied through total antioxidant capacity (TAC) and ferric-reducing antioxidant potential (FRAP) assays. Finally, forty phytocompounds from JA and CD were identified from the literature, and in silico molecular docking study was performed to target tPA protein (PDB id 1A5H, Chain A, X-ray diffraction, resolution 2.90 . Results: Various phytochemical classes were identified from extracts, through qualitative and FTIR analysis. TPC and TFC were estimated from the JA and CD extracts within the range of 9.3428.67 mg gallic acid equivalent/100 g of extract weight (EW) and 2.4816.17 mg quercetin equivalent/100 g of EW, respectively. The aqueous extract of CD showed the highest TAC of 14.90 ascorbic acid equivalent (AAE)/100 g of EW, and the methanolic extract of JA had the highest FRAP activity of 27.77 mg AAE/100 g EW. The molecular docking study showed that apigenin 6,8-di-glucopyranoside had the highest binding potential toward the tPA (?9.380 kcal/mol). Conclusion: It can be concluded that antioxidant phytochemicals of JA and CD could promote the tPA activity, thereby promoting thrombolytic activity. Copyright: 2023 Biomedical and Biotechnology Research Journal (BBRJ) -
Antioxidant and antigenotoxic properties of Alpinia galanga, Curcuma amada, and Curcuma caesia
Objective: To compare the antioxidant and anti-genotoxic properties of Alpinia (A.) galanga, Curcuma (C.) amada, and C. caesia. Methods: Cytotoxicity of ethanolic extracts of A. galanga, C. amada, and C. caesia at selected doses was evaluated by trypan blue, MTT, and flow cytometry-based assays. Genotoxicity and anti-genotoxicity (against methyl methanesulfonate, 35 ?M and H2O2, 250 ?M) of these plants were studied by comet assay in human lymphocytes in vitro. Furthermore, DPPH, ABTS, FRAP, lipid peroxidation, and hydroxyl radical scavenging assays were performed to study the antioxidant potentials of the plants. Finally, anti-genotoxic potential of C. amada was validated in Swiss albino mice using comet assay. Phytochemical composition of C. amada was determined by GC/MS and HPLC. Results: The selected doses (2.5, 5, and 10 ?g/mL) of A. galanga, C. amada, and C. caesia were non-toxic by cytotoxicity tests. All three ethanolic extracts of plant rhizomes demonstrated antioxidant and anti-genotoxic properties against methyl methanesulfonate-and H2O2-induced oxidative stress in human peripheral blood lymphocytes in vitro. Multivariate analysis revealed that various antioxidant properties of these extracts in DPPH, ABTS, and FRAP assays were strongly correlated with their total phenolic constituents. C. amada extract conferred protection against cyclophosphamide-induced DNA damage in the bone marrow cells of mice and DNA damage was significantly inhibited by 2.5 mg/kg C. amada extract. Conclusions: C. amada is rich in potentially bioactive molecules and exhibits potent antioxidant activities. Its anti-genotoxicity against cyclophosphamide-induced oxidative stress is also confirmed in this study. 2021 Asian Pacific Journal of Tropical Biomedicine Produced by Wolters Kluwer-Medknow. All rights reserved. -
Antioxidant activities of leaves and fruits of piper nigrum and piper longum
Background and Objectives: Herbs and spices have been used to enhance flavors of food, as well as for their medicinal purposes. Herbs usually contain antioxidant properties. The present study was focused on the importance of the antioxidants present in Piper nigrum and Piper longum widely used by the people of India in their food. Materials and Methods: The methanolic extracts of the leaves and fruits of both Piper nigrum and Piper longum were prepared using soxhlet extraction method. The total phenolic content (TPC) of the plant samples were determined by the Folin-Ciocalteu method. The total flavonoid content (TFC) of the plant was determined. The inhibitory effect of the plant against oxidation by peroxides was evaluated by ferric thiocyanate assay. Results: The highest concentration of phenol was obtained from Piper nigrum leaves. The highest flavonoid content was observed in the Piper nigrum leaves (0.15 mg). The higher reducing potency of the antioxidants was present in the leaves and fruit of Piper nigrum and Piper longum exhibiting their antioxidant properties. The ability of the plant extracts of Piper nigrum and Piper longum against lipid peroxidation was revealed through the efficiency of inhibiting the radicals at a percentage of 58.33, 77.77, 66.66 and 22.22, respectively. Conclusion: From the study it was concluded that leaves and fruits of Piper nigrum and Piper longum have shown high antioxidant properties. So, they are considered to be rich sources of natural antioxidants for food, cosmetic and pharmaceutical industries. 2020 Jobi Xavier and Seju Thomas. -
Antimicrobial potential of selected fruit peel extracts against multidrug-resistant bacteria: An eco-friendly approach
The rapid rise of multidrug resistance (MDR) bacteria due to the misuse of antibiotics necessitates the discovery of alternative therapeutic agents. This study investigates the antimicrobial properties of methanolic extract of selected fruit peels: Carica papaya, Ananas comosus, Musa acuminata, and Punica granatum. These extracts were tested against gram-positive bacteria (Staphylococcus aureus) and gram-negative bacteria (Pseudomonas aeruginosa and Klebsiella pneumoniae). The findings indicated that all four fruit peel extracts exhibited antimicrobial activity against all the selected pathogenic strains. The effectiveness of the extracts followed the following orders: P. granatum > M. acuminata > C. papaya > A. comosus for S. aureus, P. granatum > C. papaya > M. acuminata > A. comosus for P. aeruginosa, and A. comosus > M. acuminata > C. papaya > P. granatum for K. pneumoniae. Notably, K. pneumoniae demonstrated high sensitivity to A. comosus extract with a Minimum Inhibitory Concentration (MIC) of 6.25 mg/mL. S. aureus inhibition was observed with a MIC of 12.5 mg/mL for both P. granatum and M. acuminata extracts, while P. aeruginosa showed a MIC of 12.5 mg/mL for both P. granatum and C. papaya extracts. Qualitative phytochemical analysis along with structural elucidation using Gas chromatography with Mass Spectrometry (GCMS) and Fourier Transform Infrared Spectroscopy (FTIR), identified medicinally significant compounds like Tetracyclononane hexamethyl, phthalic acid, 9-octadecenal, 7-methyl undecane, 2-dodecyl-propanediol in these peels, likely contributing to their antimicrobial activity. Thus, this study demonstrates the potential of these fruit peels as effective antimicrobial agents and highlights their role in sustainable waste management. : Author (s). -
Antimicrobial potential of selected fruit peel extracts against multidrug-resistant bacteria: An eco-friendly approach
The rapid rise of multidrug resistance (MDR) bacteria due to the misuse of antibiotics necessitates the discovery of alternative therapeutic agents. This study investigates the antimicrobial properties of methanolic extract of selected fruit peels: Carica papaya, Ananas comosus, Musa acuminata, and Punica granatum. These extracts were tested against gram-positive bacteria (Staphylococcus aureus) and gram-negative bacteria (Pseudomonas aeruginosa and Klebsiella pneumoniae). The findings indicated that all four fruit peel extracts exhibited antimicrobial activity against all the selected pathogenic strains. The effectiveness of the extracts followed the following orders: P. granatum > M. acuminata > C. papaya > A. comosus for S. aureus, P. granatum > C. papaya > M. acuminata > A. comosus for P. aeruginosa, and A. comosus > M. acuminata > C. papaya > P. granatum for K. pneumoniae. Notably, K. pneumoniae demonstrated high sensitivity to A. comosus extract with a Minimum Inhibitory Concentration (MIC) of 6.25 mg/mL. S. aureus inhibition was observed with a MIC of 12.5 mg/mL for both P. granatum and M. acuminata extracts, while P. aeruginosa showed a MIC of 12.5 mg/mL for both P. granatum and C. papaya extracts. Qualitative phytochemical analysis along with structural elucidation using Gas chromatography with Mass Spectrometry (GCMS) and Fourier Transform Infrared Spectroscopy (FTIR), identified medicinally significant compounds like Tetracyclononane hexamethyl, phthalic acid, 9-octadecenal, 7-methyl undecane, 2-dodecyl-propanediol in these peels, likely contributing to their antimicrobial activity. Thus, this study demonstrates the potential of these fruit peels as effective antimicrobial agents and highlights their role in sustainable waste management. : Author (s). -
Antimagic labeling of n-uniform cactus chain graphs
A graph G = (V,E) is considered antimagic if it admits antimagic labeling. The antimagic labeling of a finite, simple graph with |V | = n and |E| = m is a bijective function from the set of edges to the set of integers {1, 2,,m} such that the vertex sum of n vertices is pairwise distinct. The vertex sum of a vertex is obtained by summing the labels of all edges incident to it. Hartsfield and Ringel conjectured that every connected graph different from K2 is antimagic. Supporting this conjecture, it was shown that the dense graphs are antimagic. A cactus graph is a connected graph where no edge lies within more than one cycle. A cactus graph in which each block is a cycle of the same size n is called an n-uniform cactus graph. We proved that Hartsfield and Ringels conjecture is true for n-uniform cactus chain graphs with and without pendant vertices, which are specific cases of sparse graphs. 2026 World Scientific Publishing Company. -
Antimagic labeling and its variations in graphs
Graph theory is a branch of discrete Mathematics with its results having significant applications in many areas of computing, social, and natural sciences. Graph labeling is one of the fascinating areas of graph theory with wide-ranging applications. The concept was first introduced in the 1960s where the vertices and edges are assigned real values or newlinesubsets of a set subject to certain conditions. The labeling dealt in the thesis is edge labeling basically, that is, assigning a label to the edges of the graph. Depending on the conditions applied in labeling give way to magic, super-magic, antimagic labelings. Hartsfield and Ringel introduced the notion of antimagic labeling in the year 1990. In this thesis, three variations in graph labeling are dealt namely, equitable antimagic labeling, equitable difference labeling and extension of equitable irregular labeling with an introduction of k-equitable irregular labeling. For a given graph G = (V,E), an equitable antimagic labeling (EAL) of G is a bijective edge-labeling f: E(G) and#8594; {1,2,3,...,m = |E(G)|} such that |W_f (u)-W_f (v)| and#8804; 1 for any pair of adjacent vertices u and v of G, where W_f (v) is the sum of the labels of the edges incident with the vertex v. A graph admitting an EAL is called an equitable antimagic graph (EAG). In Chapter 2, we initiate a study of this new edge labeling of graphs. A diand#64256;erence labeling of a graph G is realized by assigning distinct integer values to each vertex and then associating with each edge, the absolute diand#64256;erence of those values assigned to its end vertices. That is, it is an injective function f: V(G) and#8594; N together with function f^*: E(G) and#8594; N deand#64257;ned by f^* (uv)=|f(u)-f(v)|for any edge uv in G. The function f^* is called the weight function induced by f. An irregular labeling f: E(G) and#8594; N with the property that S_f (u) and#8800; S_f (v) for any two vertices u and v of G, where S_f (u) denotes the sum of the labels of the edges incident with the vertex u. The sum S_f (u) is called the vertex sum of u under f. -
Antifouling Nanoparticle Coatings for Post-Harvest Food Preservation
The reports of the World Food Preservation Center exhibit that the entire number of inhabitants in the globe will reach 9.6 billion by the year 2050. With the increasing population, there is a growing pressure on agricultural produce which is further amplified by the losses between harvest and retail (~17%) and other wastages (~17%). Globally, this is a major concern, and thus, there is no surprise to look into current research developments in food preservation. This chapter provides comprehensive reports on the recent trends in various nanoparticle coatings for the aforementioned application. Silicon dioxide (SiO2), titanium dioxide (TiO2), and zinc oxide (ZnO) nano regime coatings on silicon substrate and polymer substrates have been discussed for antifouling applications. This chapter is categorized as follows: Section I delivers the introduction about the significance of food preservation in reference to the reported statistics. In section II, the discussion starts with the materials and methods for post-harvest food saving. Major recent advances in terms of materials or methods to increase the shelf life of cuisine are portrayed in the same section II. Section III entails the appropriate computational methods to envision the interaction of food residuals with coated nanolayers through sensing. The final section (IV) delivers a guideline on feasible research implications to address the shortcomings in food preservation from a broader perspective. 2024 Scrivener Publishing LLC. -
Antiferromagnetism of CoO-NiO bilayers studied by XMLD spectroscopy
CoO-NiO epitaxial bilayer system grown on MgO(001) substrate is investigated using x-ray magnetic linear dichroism (XMLD) spectroscopy with varying CoO overlayer thickness. An analysis of the Ni L 2 edge XMLD spectra using anisotropic XMLD formulation within a two-domain model reveals that the Ni moments undergo a spin reorientation with increasing CoO thickness. Such a spin reorientation is attributed to the competing magnetic interactions at both the NiO film interfaces, suggesting the existence of a sharp horizontal domain wall separating the in-plane and out-of-plane NiO domains. Our study also demonstrates a possible way to investigate the spin-structure along the thickness within the same chemical structure using a model-based approach, in a noninvasive manner. 2021 IOP Publishing Ltd. -
Anticounterfeiting Method for Drugs Using Synthetic DNA Cryptography
Counterfeited products are a significant problem in both developed and developing countries and has become more critical as an aftermath of COVID-19, exclusively for drugs and medical equipment's. In this paper, an innovative approach is proposed to resist counterfeiting which is based on the principles of Synthetic DNA. The proposed encryption approach has employed the distinctive features of synthetic DNA in amalgamation with DNA encryption to provide information security and functions as an anticounterfeiting method that ensures usability. The scheme's security analysis and proof of concept are detailed. Scyther is used to carry out the formal analysis of the scheme, and all of the modeled assertions are verified without any attacks. 2022 IEEE. -
Anticorrosive studies of Chitosan/TiO2/g-C3N4 composite on mild steel in saline and acidic conditions
This work focuses on the synthesis of a nanocomposite coating that enhances the anticorrosive property of the metal. The nanocomposite under study is a synergistic blend of chitosan, titanium dioxide (TiO2), and graphitic carbon nitride (g-C3N4), effectively challenging the corrosion problem faced by various industries. The environment-friendly and natural properties of chitosan, the photocatalytic activity of TiO2 nanoparticles, and the efficient electrical conductivity of g-C3N4 make the composite an ideal material for studying anticorrosion activity. Experimental techniques like XPS, XRD, HR-TEM, FE-SEM, TGA, BET surface area, and FTIR analysis have been employed to characterize the nanocomposite. Weight loss studies indicate the efficacy of the nanocomposite on mild steel in 3.5 % NaCl and 1 M HCl. The corrosion behavior of the nanocomposite is examined by Tafel curves and electrochemical impedance analysis. The results indicate that the inhibition efficiency of chitosan/TiO2/g-C3N4 nanocomposite is 99 % with a charge transfer resistance value of 152.43 ?, which is more effective in the corrosion inhibition of mild steel than chitosan, TiO2, and g-C3N4 when taken separately. The anticorrosive coating prepared using this composite can be applied on different surfaces under various environmental conditions to reduce corrosion. 2025 Elsevier B.V. -
Anticancer potential of Ru(II) Schiff base complexes derived from picolinaldehyde and pyrazolyl amines: structural characterization and selective cytotoxicity toward SiHa cells
Herein, we report the synthesis, complete structural characterization including spectroscopic and computational analyses, and in vitro anticancer efficacy assessment of three Ru(II) complexes against cervical carcinoma (SiHa) cell lines. Various spectroscopic techniques such as FTIR, 1H NMR, 13C NMR, 19F NMR and ESI-LCMS mass spectrometry were used to thoroughly characterize the synthesized ligands and the complexes. Density Functional Theory (DFT) calculations provided insights into their optimized geometry and electronic parameters, which were consistent with experimental observations. The cytotoxicity of three Ru(II) complexes was evaluated against SiHa and normal fibroblast (3T3-L1) cells using MTT assays at concentrations of 10100 g/mL for 2472 h, with 20 g/mL used for detailed temporal evaluation. All complexes showed strong, dose and time dependent cytotoxicity, reducing SiHa cell viability to 24 4%, 23 6%, and 33 5% respectively for complex 1, 2 and 3 after 72 h, while maintaining >90% viability in fibroblasts. The IC?? values for complex 1, 2 and 3 (8.7 2.5, 8.4 2.3, and 7.8 1.5 g/mL) confirmed high potency and selectivity. Acridine orange and ethidium bromide (AO/EB) staining indicated apoptosis as the main cell death pathway, supported by morphological changes such as membrane blebbing and rounding. The DNA binding studies reveal that all the complexes have strong affinity toward DNA and interacted through intercalation mode. These findings highlight the complexes as selective and promising anticancer agents. 2025 Elsevier B.V.

