CONTENT ANALYSIS ON THE REPRESENTATION OF SOUTH INDIAN-NESS IN BOLLYWOOD SONGS

CONTENT ANALYSIS ON THE REPRESENTATION OF SOUTH INDIAN-NESS IN BOLLYWOOD SONGS

Cinema is an ever growing industry. As new generations keep increasing the family tree, so does new celebrities emerge in this film fraternity. There is no end to cinema. But there is always a deadline that every celebrity meets. One wrinkle and out you go! That is precisely the formula applied in this industry. The whole research is analysed in terms of the South Indian-ness that is present in nineteen Bollywood Songs. According to the researcher, South Indian-ness means the south Indian factors that touched upon in the Bollywood movies. Those factors can be the languages, traditional attires, locations, music, etc. There are certain features that make a place unique from the others. That is the basic difference that is created which has lead to two terms ?? North India and South India. Without these differences we would have been called as ??India.

SIVAPRAKASAM HARINEE

Media Studies