GRAFFITI AS AN ART FORM USED IN MUSIC VIDEOS OF THE BAND COLDPLAY

GRAFFITI AS AN ART FORM USED IN MUSIC VIDEOS OF THE BAND COLDPLAY

The study is based on the analysis of the content of two videos in the popular British band - Coldplay. The two songs taken into account are ??Every Teardrop is a Waterfall and ??Hurts like Heaven. The visual content in these songs involves a lot of graffiti art which complement the wordings of the song and go along with the beats of the music. To gain more knowledge on the visual element used in videos and find out the reason for the use of the elements in these videos, to come to a conclusion which explains the audio and video of the song by the band and also to understand how it enhances the feel of the song in a better way, the researcher goes into detail and explains the significance and use of the elements (visuals, lyrics) in the songs ??Every Teardrop is a Waterfall and ??Hurts like Heaven by Coldplay with the aid of the required research methods. The method used to study Graffiti as an art form used in music videos of the popular band Coldplay is Qualitative method which helps in getting a detailed conclusion. The researcher adopts an in-depth analysis of the songs and their visual content (graffiti art). The study is validated with the help of experts opinions through interviews and secondary data like books, journals and online material. After the analysis of the music videos with the help of expert opinions, it is interpreted to come to specific findings. Use of journals, books and online material provide facts about the origin and development of the types of music, graffiti art and visuals. This leads to a better understanding of concepts involved in the study and bring in more credibility.

KAMATH JUNE

Media Studies