CONTENT ANALYSIS OF EDUCATION NEWS AND SPECIAL FEATURES - A CASE STUDY ON TIMES OF INDIA

Title

CONTENT ANALYSIS OF EDUCATION NEWS AND SPECIAL FEATURES - A CASE STUDY ON TIMES OF INDIA

Creator

V. Jaya Lakshmi

Description

Education, in any form of media is an aspect for the audience and it is immensely newsworthy. When the broadcast media counterparts are dominating the print scene, it is important that the newspapers introduce new sections to attract the audience and increase readership. Times of India, the leading Indian English daily is known for its innovative features and stylish presentation. The researcher will look at the serious side of the newspaper and try to establish the efforts and the ideas gone behind covering the education subject and establishing a trust between its readers on education. The researcher will try to identify and analyze the different kinds of features and articles which are constantly placed for the education section and which are different from any other daily newspaper. The paper tries to find out how effective these segments on education can be on the readers.

Source

Media Studies

Date

2014