A COMPARATIVE ANALYSIS OF THE INVESTIGATIVE STYLES OF REPORTING IN MEDIA TODAY - A case study on India today group.

A COMPARATIVE ANALYSIS OF THE INVESTIGATIVE STYLES OF REPORTING IN MEDIA TODAY - A case study on India today group.

Investigative journalism has become the call of the day as too many scams are being reported. It all started with the ??Watergate scam that was reported by Washington post. In India it was the 1980s period when investigative journalism arose, there have been a few milestone cases. First being Bofors gun scandal, which is considered one of the most influential works of the Indian investigative journalism. Then the other which shook the Indian Sensex, the Harshad Mehta scam. Since 2007 there have been a number of scams which have been investigated by the media. The UPA government has been under the scanner since then. Due to the growing number of scams in the country, investigative journalism has grown in the past few years. This study compares the investigative reporting approach of general magazine and the business magazine using content analysis. This study aims to understand how professional and reader friendly are the approaches of investigative reports today in media.

AGARWAL AAKRITI

Media Studies