APPLICATION OF ARTIFICIAL INTELLIGENCE IN PHARMACEUTICAL INDUSTRY

Title

APPLICATION OF ARTIFICIAL INTELLIGENCE IN PHARMACEUTICAL INDUSTRY

Creator

Manicka M.M.K.

Description

Artificial Technology is the blockbuster technology today. Pharmaceutical industry is no exception to the technology onslaught. Pharmaceutical industry adapting to the Artificial Intelligence (AI) to improve the overall performance of the industry processes, through improved efficiency in the operations and reduced lead time in the drug discovery. This is done through AIs ability of scanning huge data to speed up the drug discovery stage by identifying prospective drug candidates through technology like Structure-Based Virtual Screening (SBVS) and Fragment-Based Drug Discovery (FBDD). A nascent drug approach called as drug repurposing is very prospective through AI, and AI makes it possible to integrate nanotechnology, targeted drug development and personalised treatment based on genetic and proteomic data. AI has huge applications in the very important drug development stage of clinical trials. Selection of suitable participants, predicting drug responses will have huge cost reduction with the AI technology. In addition to drug trials, AI is transforming the pharmaceutical marketing process. Personalised communication, predictive sales forecasting, automated content generation and sentiment analysis are some of the possible as of now. These applications make the companies offer tailor made marketing strategies specific to physicians and patients and monitor the brand reputation and bring efficiency in the supply chain. Albeit the potential benefits, adoption of AI fully in the pharmaceutical industry has its own challenges. In the areas of data privacy, regulatory compliance and ethics related to drug testing, AI could face serious challenges. As the technology evolves, AI will have its impact on the pharmaceutical industry offering huge growth opportunities. India could emerge as a potential superpower in the pharmaceutical industry if AI is properly harnessed for industry growth. India can be the pharmacy for the entire world in the coming days if industry finds a way to utilize AI properly. 2024, Indian Pharmaceutical Association. All rights reserved.

Source

Pharma Times, Vol-56, No. 11, pp. 32-34.

Date

2024-01-01

Publisher

Indian Pharmaceutical Association

Subject

Artificial Intelligence; Drug Discovery; Drug Regulation; Personalised Marketing; Pharmaceutical Marketing; Supply Chain

Coverage

Manicka M.M.K., School of Business and Management, Christ University, Bengaluru, India

Rights

Restricted Access

Relation

ISSN: 316849

Format

Online

Language

English

Type

Article

Identifier

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211629433&partnerID=40&md5=a2fb47178d88bbac5a2988b7eefb136c