Are expensive decisions impulsive? Young adults impulsive housing and real estate buying behavior in India

Title

Are expensive decisions impulsive? Young adults impulsive housing and real estate buying behavior in India

Creator

Sehra S.K.; Godwin B.J.; George J.P.

Description

Purpose: The purpose of the study is to determine website quality, materialism, psychological factors, hedonic value and social media as factors that influence the young adults impulsive housing and real estate buying behavior in India. In addition, this study also measures the mediating effects of social media influence between psychological factors and hedonic value and young adults impulsive housing and real estate buying behavior. Design/methodology/approach: Related literature, quantifiable variables with a five-point Likert Scale, hypothesis testing and mediators are used to study the model. A systematic questionnaire that was divided into six sections was used. A total of 385 valid responses were collected and analyzed through a structural equation model. Findings: The results suggest that materialism, psychological factors and social media have a considerable impact on young adults impulsive housing and real estate buying behavior. The findings also ascertained that website quality and hedonic value do not have a considerable impact on young adults impulsive housing and real estate buying behavior. Research limitations/implications: This study is limited to the responses of young consumers from a limited number of brokers and regions in India. Future studies could be more widespread across the globe. Originality/value: As per the review of existing literature, this research is the first, to the best of the authors knowledge, to determine the factors affecting the impulse buying decision mainly in the housing and real estate sector with the target consumers being young. 2022, Emerald Publishing Limited.

Source

International Journal of Housing Markets and Analysis, Vol-17, No. 2, pp. 266-286.

Date

2024-01-01

Publisher

Emerald Publishing

Subject

Hedonic value; Housing and real estate; Impulse buying behavior; Materialism; Psychological factors; Social media influence; Website quality; Young consumers

Coverage

Sehra S.K., School of Business and Management, CHRIST (Deemed to be University) Pune Lavasa Campus, Lavasa, India; Godwin B.J., School of Business and Management, CHRIST (Deemed to be University) Pune Lavasa Campus, Lavasa, India; George J.P., School of Business and Management, CHRIST (Deemed to be University) Pune Lavasa Campus, Lavasa, India

Rights

Restricted Access

Relation

ISSN: 17538270

Format

Online

Language

English

Type

Article

Identifier

https://doi.org/10.1108/IJHMA-06-2022-0090

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85138048171&doi=10.1108%2fIJHMA-06-2022-0090&partnerID=40&md5=273536de7490b1179d568cb2ec2c4cc4