The impact of the COVID-19 pandemic on e-learning adoption in an emerging market: a longitudinal study using the UTAUT model
- Title
- The impact of the COVID-19 pandemic on e-learning adoption in an emerging market: a longitudinal study using the UTAUT model
- Creator
- Nair M.S.; Nair J.; Chellasamy A.
- Description
- Purpose: The COVID-19 pandemic provided unprecedented impetus to the evolution of the e-learning learning ecosystem by compelling students to adopt e-learning systems. This paper aims to use the UTAUT model to provide insight into the differences in factors influencing the adoption of e-learning systems before and after the pandemic. Design/methodology/approach: This longitudinal study uses two surveys conducted among graduate students in the city of Bengaluru in India. One prior to the start of the COVID-19 pandemic and a second in its aftermath. PLS-SEM is used to analyze both data sets to draw insights into the constructs that influence Behavioral intention to adopt e-learning systems. The moderating effect of gender is also analyzed. Findings: Pre COVID-19, Facilitating Conditions, Performance Expectancy and Effort Expectancy (quadratic behavior) were dominant factors influencing the adoption of e-learning technologies. Post pandemic, Performance Expectancy and Social Influence are drivers of e-learning adoption. Effort Expectancy and Facilitating Conditions grouped as Ease of Use is a significant driver of e-learning adoption post pandemic. Gender is found to not have a moderating influence. Originality/value: The unique longitudinal study of the differences in factors influencing students intention to adopt e-learning pre- and post-COVID-19 can prove useful to policy makers in the higher education sector. Academics can use the post-pandemic e-learning models findings in multiple contexts such as generational cohorts, educational contexts and social contexts. 2024, Emerald Publishing Limited.
- Source
- Journal of Asia Business Studies
- Date
- 2024-01-01
- Publisher
- Emerald Publishing
- Subject
- Behavioral intention; Covid-19; E-learning; Longitudinal study; PLS-SEM; UTAUT
- Coverage
- Nair M.S., Congruence Systems, Bangalore, India; Nair J., St. Josephs Institute of Management, Bangalore, India; Chellasamy A., School of Business and Management, Christ University, Bangalore, India
- Rights
- Restricted Access
- Relation
- ISSN: 15587894
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Nair M.S.; Nair J.; Chellasamy A., “The impact of the COVID-19 pandemic on e-learning adoption in an emerging market: a longitudinal study using the UTAUT model,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 24, 2025, https://archives.christuniversity.in/items/show/13452.