Navigating the need for accessible labelling through the narratives of consumers with visual impairment in India

Title

Navigating the need for accessible labelling through the narratives of consumers with visual impairment in India

Creator

Thadikaran G.B.; Singh S.K.

Description

This study aims to understand the strategies consumers with visual impairment (CWV) use in acquiring product information and explores preferences for accessible labelling and its benefits. This study employed the qualitative approach of thematic analysis. A snowball sampling technique was used to recruit participants. Data were collected from CWV through semi-structured interviews. The sample size of this study was 12. The data were analysed using NVivo software. The study revealed three strategies used by CWV to obtain product information, namely reliance on caregivers, staff, and technology. However, all the strategies employed have multiple drawbacks. The study reported a high preference for accessible labelling in braille and quick response (QR) codes. Implementing a combination of braille labels and QR codes on product packages was the most beneficial strategy for CWV. The Implementation of accessible labels ensures inclusion in the marketplace. The Author(s) 2024.

Source

British Journal of Visual Impairment

Date

2024-01-01

Publisher

SAGE Publications Ltd

Subject

Accessibility; accessible labelling; consumers with visual impairment; marketplace inclusion; product labelling

Coverage

Thadikaran G.B.; Singh S.K., CHRIST (Deemed to be University), India

Rights

Restricted Access

Relation

ISSN: 2646196

Format

Online

Language

English

Type

Article

Identifier

https://doi.org/10.1177/02646196241285276

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