Portrayal of branding of Kerala through bollywood movies /
Title
Portrayal of branding of Kerala through bollywood movies /
Subject
Media Studies
Description
India‟s top film industry like Bollywood portrays the heterogeneity of India to the world. Bollywood industry tries to portray the vast heterogeneous features of different states in India. The objective of this study is to observe and analysis the way Kerala is being branded in Bollywood movies. The study will look into the inclusive branding and representation of Kerala in aspects such as culture, religion, tradition, language, local people and destination.
Creator
B, Sudhanya. - 1324053
Source
Master of Science in Communication
Publisher
CHRIST (Deemed To Be University)
Date
2015
Contributor
Department of Media Studies
Format
PDF
Language
English
Type
Masters Dissertation
Collection
Citation
B, Sudhanya. - 1324053, “Portrayal of branding of Kerala through bollywood movies /,” CHRIST (Deemed To Be University) Institutional Repository, accessed December 4, 2024, https://archives.christuniversity.in/items/show/1353.