Portrayal of branding of Kerala through bollywood movies /

Title

Portrayal of branding of Kerala through bollywood movies /

Creator

B, Sudhanya. - 1324053

Contributor

Department of Media Studies

Description

India‟s top film industry like Bollywood portrays the heterogeneity of India to the world. Bollywood industry tries to portray the vast heterogeneous features of different states in India. The objective of this study is to observe and analysis the way Kerala is being branded in Bollywood movies. The study will look into the inclusive branding and representation of Kerala in aspects such as culture, religion, tradition, language, local people and destination.

Source

Master of Science in Communication

Date

2015-02-07

Publisher

CHRIST (Deemed To Be University)

Subject

Media Studies

Format

PDF

Language

English

Type

Masters Dissertation