ItemArticle

E-shopping orientation, trust and impulse buying in the online context a study based on female members of Generation Z in India

Title
E-shopping orientation, trust and impulse buying in the online context a study based on female members of Generation Z in India
Creator
John A.; Mathew J.; Nair S.
Description
A large number of studies have attempted to understand consumer behaviour in the online context. One construct that has been of particular interest to marketers, retailers and researchers, is impulse buying behaviour. The number of studies attempting to understand the drivers of impulsive purchases has been on a rise. The current pandemic also saw a rise in impulsive purchases and the interest in the construct was renewed. The current study is based on the S-O-R model and evaluates the relationship between e-shopping orientation, trust and impulse buying behaviour. The findings are based on data collected from female members of Generation Z and suggest that frequent visits to e-retail stores and increased patronage can increase the level of trust in the retail partner and influence the number of impulsive purchases. The findings are particularly significant for retailers looking to drive sales through impulsive purchases. In addition, the findings provide empirical support for the application of the S-O-R model to online retail context. Copyright 2024 Inderscience Enterprises Ltd.
Source
International Journal of Internet Marketing and Advertising, Vol-21, No. 45689, pp. 55-67.
Date
2024-01-01
Publisher
Inderscience Publishers
Subject
e-retail; e-shopping orientation; impulsive buying behaviour; online shopping; trust
Coverage
John A., Department of Economics, St. Francis College, Karnataka, Bangalore, India; Mathew J., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bangalore, India; Nair S., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bangalore, India
Rights
Restricted Access
Relation
ISSN: 14775212
Format
Online
Language
English
Type
Article

Collection

Articles

Citation

John A.; Mathew J.; Nair S., “E-shopping orientation, trust and impulse buying in the online context a study based on female members of Generation Z in India,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 24, 2025, https://archives.christuniversity.in/items/show/13535.

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