Memes as multimodal ensemble

Title

Memes as multimodal ensemble

Creator

Koickakudy M.J.; Karakunnel M.T.

Description

Memes have now become a common medium of communication. There are multiple ways memes are considered in academia. Semiotics offers information on how the media and modes that memes consist of can be interpreted and how the characteristics of semiotic resources apply to memes. Drawing from a pool of memes collected during the Kerala assembly election in 2021, this research argues that certain memes need to be categorised as multimodal ensemble. Different modalities play different roles meaning construction, and they also collaborate with each other for a uniform purpose. By comparing existing memes defined in academia and multiple methodologies to analyse memes, the paper puts forth a framework to analyse memes. 2023 De Gruyter Mouton. All rights reserved.

Source

Multimodal Communication, Vol-12, No. 3, pp. 223-243.

Date

2023-01-01

Publisher

De Gruyter Mouton

Subject

memetics; modal ensemble; multimodality; political communication

Coverage

Koickakudy M.J., CHRIST (Deemed to be University), Hosur Main Road, Bhavani Nagar, S.G. Palya, Karnataka, Bangalore, 560029, India; Karakunnel M.T., CHRIST (Deemed to be University), Hosur Main Road, Bhavani Nagar, S.G. Palya, Karnataka, Bangalore, 560029, India

Rights

Restricted Access

Relation

ISSN: 22306579

Format

Online

Language

English

Type

Article

Identifier

https://doi.org/10.1515/mc-2023-0052

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85178021374&doi=10.1515%2fmc-2023-0052&partnerID=40&md5=17329460d9660dd682587778bd812b91