INVESTIGATION OF ANTECEDENTS AND CONSEQUENCES OF USEFULNESS IN ONLINE TRAVEL COMMUNITIES: THE MODERATING ROLE OF DECISION MAKING STAGE
- Title
- INVESTIGATION OF ANTECEDENTS AND CONSEQUENCES OF USEFULNESS IN ONLINE TRAVEL COMMUNITIES: THE MODERATING ROLE OF DECISION MAKING STAGE
- Creator
- Ranga B.; Singh R.; Ranga I.
- Description
- This study examines the perceived usefulness (PU) of online discourse and the decision-making behavior of users in Online Travel Communities (OTCs). Partial least squares structural equation modeling (PLS-SEM) was used on secondary data available in OTCs in the form of 852 threads to empirically test the proposed integrated model. The antecedents of the perceived usefulness of online travel communities were found to be the argument quality and credibility. These influence the PU of user-generated content significantly and are helpful in information adoption in OTCs. The PU of OTC discourse positively impacts travelers' information adoption and decision-making. The current study offers implications for OTCs and online service providers for enhancing the usefulness of user-generated content in OTCs and social media sites, leading to online information use and travel decision-making. Prior literature has explored the nature and magnitude of the influence of electronic word-of-mouth (eWOM) on information adoption and intention to use information for travel purchases from users' perspectives and has investigated the PU of third-party travel sites. This paper is an effort to examine PU and decision-making by analyzing the User-Generated-Content (UGC) posted by the actual users. 2023 Akdeniz University Publishing House. All rights reserved.
- Source
- Advances in Hospitality and Tourism Research, Vol-11, No. 4, pp. 476-504.
- Date
- 2023-01-01
- Publisher
- Akdeniz University Publishing House
- Subject
- Elaborate Likelihood Model (ELM); online travel community; perceived usefulness; travel decision making; user-generated content
- Coverage
- Ranga B., School of Hotel Management and Tourism, Lovely Professional University, Punjab, Phagwara, India; Singh R., Department of Tourism and Hotel Management, Central University of Haryana, India; Ranga I., Department of Tourism Management, Christ University, Bangalore, India
- Rights
- All Open Access; Gold Open Access; Green Open Access
- Relation
- ISSN: 21479100
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Ranga B.; Singh R.; Ranga I., “INVESTIGATION OF ANTECEDENTS AND CONSEQUENCES OF USEFULNESS IN ONLINE TRAVEL COMMUNITIES: THE MODERATING ROLE OF DECISION MAKING STAGE,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/14470.