Antecedents of brand love leading to purchase intention towards refurbished video game consoles
- Title
- Antecedents of brand love leading to purchase intention towards refurbished video game consoles
- Creator
- Kancherla A.; George J.P.; Godwin B.J.
- Description
- This paper examines different constructs that influence purchase intention of refurbished video game consoles to assess its multi-factorial association with brand love. The data was collected from video game console cafes in the cities of Bangalore and Pune, India. The findings demonstrate that adoption determinants and social influence have a positive influence on brand love, while notably, environmental involvement has a positive influence on an individuals purchase intention. Brand love would not singularly influence positive purchase intention in the context of refurbished video game consoles. The paper clarifies that brand love alone cannot influence the purchasing decision of an individual in the context of refurbished video game consoles, the companies selling or remanufacturing these products can benefit by advertising these products as being environmentally involved. This is the first paper that examines the effects of brand love and purchase intentions in the context of refurbished video game consoles. Copyright 2023 Inderscience Enterprises Ltd.
- Source
- International Journal of Internet Marketing and Advertising, Vol-19, No. 45750, pp. 286-304.
- Date
- 2023-01-01
- Publisher
- Inderscience Publishers
- Subject
- adoption determinants; brand love; environmental involvement; purchase intention; refurbished video game consoles; social influence
- Coverage
- Kancherla A., School of Business and Management, CHRIST (Deemed to be University), Pune Lavasa Campus, Maharashtra, India; George J.P., School of Business and Management, CHRIST (Deemed to be University), Pune Lavasa Campus, Maharashtra, India; Godwin B.J., School of Business and Management, CHRIST (Deemed to be University), Pune Lavasa Campus, Maharashtra, India
- Rights
- Restricted Access
- Relation
- ISSN: 14775212
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Kancherla A.; George J.P.; Godwin B.J., “Antecedents of brand love leading to purchase intention towards refurbished video game consoles,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/14520.