Consumer Perception of Internet Banking and Mobile Banking Using Twitter Analytics
- Title
- Consumer Perception of Internet Banking and Mobile Banking Using Twitter Analytics
- Creator
- Thangavel C.; Thangavel R.; Ramanujam E.; Bennet D.T.; Bennet P.S.
- Description
- Mobile and internet banking have introduced a new way of monetary transactions without the need for physical presence. This research proposes to analyze the sentiments of people regarding digital transactions, mobile, and internet banking. The explosion of internet usage and the huge funding initiatives in electronic banking have drawn the attention of researchers towards internet and mobile banking. This study focuses on customer value perceptions of the internet and mobile banking in India. The recent and forecasted Digital India scheme shows high growth in e-banking in India. The demographic, attitudinal, and behavioral characteristics of mobile bank users were examined. In this study, datasets obtained from Twitter were used. After extensive and repeated analysis, it is found that both mobile and internet banking are well received; the number of positive tweets, especially regarding mobile banking, is much higher than that of internet banking. This leads to the interpretation that people find mobile banking easier and safer, especially during the ongoing COVID-19 pandemic. 2022 Information Resources Management Association. All rights reserved.
- Source
- International Journal of Sociotechnology and Knowledge Development, Vol-14, No. 1
- Date
- 2022-01-01
- Publisher
- IGI Global
- Subject
- Digital Transactions; Mobile Banking; Sentiment Analysis; Twitter
- Coverage
- Thangavel C., Department of Applied Mathematics and Computational Science, Thiagarajar College of Engineering, India; Thangavel R., Independent Researcher, India; Ramanujam E., Department of Computer Science and Engineering, School of Engineering and Technology, Christ University (Deemed), Bengaluru, India; Bennet D.T., Thiagarajar College of Engineering, India; Bennet P.S., Thiagarajar College of Engineering, India
- Rights
- Restricted Access
- Relation
- ISSN: 19416253
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Thangavel C.; Thangavel R.; Ramanujam E.; Bennet D.T.; Bennet P.S., “Consumer Perception of Internet Banking and Mobile Banking Using Twitter Analytics,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/15257.