Factors Influencing Consumer Purchasing Behaviour Towards Purchase of Palm Leaf Craft
- Title
- Factors Influencing Consumer Purchasing Behaviour Towards Purchase of Palm Leaf Craft
- Creator
- Krishnaraj G.; Elangovan N.; Prakash C.
- Description
- The handicraft sector plays a significant role in providing employment opportunities in rural and semi-urban areas of the country. It helps in generating substantial income for the artisans. The uses for palm leaves are abundant. Attractive items made of Palm Leaves are very popular in South India, mostly in Southern Andhra Pradesh and Tamil Nadu. However, to generate sustainable revenue through their products, the artisans need to understand the buyers requirements. This study aims to understand the consumers purchasing behavior when buying palm leaf products. The sample consists of 233 consumers with diverse backgrounds from the state of Tamil Nadu, India. A questionnaire was developed to measure awareness and attitude influence while purchasing palm leaf products. The results can help the artisans to get an insight into end-user expectations and requirements toward palm leaf products and suggest strategies to increase the income of artisans. 2022 Taylor & Francis.
- Source
- Journal of Natural Fibers, Vol-19, No. 15, pp. 11610-11620.
- Date
- 2022-01-01
- Publisher
- Taylor and Francis Ltd.
- Subject
- Awareness; cultural; eco friendly; handicraft; palm leaf; tradition; ??; ???; ???; ??; ??
- Coverage
- Krishnaraj G., Department of Textile Design, National Institute of Fashion Technology, NIFT Campus, Chennai, India; Elangovan N., Institute of Management, Christ University, Bengaluru, India; Prakash C., Department of Handloom and Textile Technology, Indian Institute of Handloom Technology, Fulia, Ministry of Textile, Govt. of India, Shantipur, India
- Rights
- Restricted Access
- Relation
- ISSN: 15440478
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Krishnaraj G.; Elangovan N.; Prakash C., “Factors Influencing Consumer Purchasing Behaviour Towards Purchase of Palm Leaf Craft,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/15468.