Employer branding on the creation of anticipatory psychological contract
- Title
- Employer branding on the creation of anticipatory psychological contract
- Creator
- Basavaraj S.; Ramanath H.R.; Gailani A.
- Description
- The process of the psychological contract (PC) starts before the employee joins the organisation. The brand of the company remains in the mind of candidates who apply for the job. Considering this relation, this research work is carried out to offer a detailed analysis of the position of employer branding (EB) in the formation of anticipatory psychological contracts (APCs) among millennials. The empirical study was carried out with a sample size of 330 respondents who are studying post-graduation management studies; these students are about to join the corporates. The outcomes of this study show that EB significantly impacts the PC. EB has a strong influence on relational expectations as compared to transactional expectations and employee obligations among potential employees. This paper helps recruitment managers to understand the expectations of potential employees and their beliefs towards their employers during the pre-employment phase. Copyright 2022 Inderscience Enterprises Ltd.
- Source
- International Journal of Management Practice, Vol-15, No. 2, pp. 175-204.
- Date
- 2022-01-01
- Publisher
- Inderscience Publishers
- Subject
- Anticipatory psychological contract; APC; Employer branding; Expectations; Millennials; Pre-employment phase
- Coverage
- Basavaraj S., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Ramanath H.R., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Gailani A., Hindustan Unilever Limited, Shalimar Corporate Park, Titanium, 1st floor, Vibhuti Khand, Gomti Nagar, U.P., Lucknow, 226010, India
- Rights
- Restricted Access
- Relation
- ISSN: 14779064
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Basavaraj S.; Ramanath H.R.; Gailani A., “Employer branding on the creation of anticipatory psychological contract,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/15502.