Antecedents of organic food consumption in Delhi NCR

Title

Antecedents of organic food consumption in Delhi NCR

Creator

Bhattacharjee S.; Sharma V.; Dubey P.

Description

The consumption of organic food in increasing rapidly in the country. It has a significant impact on the environment, individuals and public health. This is an attempt to understand the antecedents of organic food and try to re-establish the relationship between the attributes of organic food, the utilitarian and hedonic attitudes and consumer purchase intentions. The SOR model has been used to support the theoretical framework for conducting the research on organic food products. The nutritional values, sensory appeal, environmental concern price and natural content of organic food products have significant and positive relationship on utilitarian and hedonic attitudes of the consumer. Even utilitarian and hedonic attitudes have a positively strong relationship on consumer purchase intentions for organic food products. 2021 Ecological Society of India. All rights reserved.

Source

Indian Journal of Ecology, Vol-48, pp. 18-22.

Date

2021-01-01

Publisher

Ecological Society of India

Subject

Green marketing; Hedonic attitude; Organic food; Purchase intention; SOR model; Utilitarian attitude

Coverage

Bhattacharjee S., LNCT University, Bhopal-, 462 042, India; Sharma V., CHRIST (Deemed to be University), Delhi NCR, 201 003, India; Dubey P., LNCT University, Bhopal-, 462 042, India

Rights

Restricted Access

Relation

ISSN: 3045250

Format

Online

Language

English

Type

Article

Identifier

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113751324&partnerID=40&md5=dcd8590eb95f244a25a4d78b94aec0fb