Exploring factors of consumer perception and attitude towards organic food consumption in India
- Title
- Exploring factors of consumer perception and attitude towards organic food consumption in India
- Creator
- Balaji V.; Suresh A.S.
- Description
- Organic food market is witnessing an exponential growth in India. However, contradictory to expectations consumption of organic foods as compared to conventional food is still at nascent stage and many empirical studies have indicated this trend. Many of the food retailers have started organic food business across the nation but consumption level has remained significantly low. Impetus for this study came from this contrarian trend and it is crucial to garner insights from awareness and attitude of consumers towards organic food products in terms of why there is gap between awareness and attitude and actual consumption. While there are many empirical studies, not many studies have been conducted in India context. This study is based on descriptive research design constituting a sample of 250 respondents and the data was collected by administering a questionnaire on Likert scale. Study revealed that there was significant gap between perception and attitude of consumers. Factors namely health benefits and concern for environment have higher influence Price sensitivity. Thus, this study helps to bring about an understanding regarding the awareness and attitude of consumers towards organic food products in terms of opportunities ahead and overcoming unaddressed issues. 2021 Ecological Society of India. All rights reserved.
- Source
- Indian Journal of Ecology, Vol-48, pp. 29-33.
- Date
- 2021-01-01
- Publisher
- Ecological Society of India
- Subject
- Attitude; Consumers behaviour; Organic food; Perception; Retailers
- Coverage
- Balaji V., CHRIST (Deemed to be University), Bangalore, 560 029, India; Suresh A.S., CHRIST (Deemed to be University), Bangalore, 560 029, India
- Rights
- Restricted Access
- Relation
- ISSN: 3045250
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Balaji V.; Suresh A.S., “Exploring factors of consumer perception and attitude towards organic food consumption in India,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 27, 2025, https://archives.christuniversity.in/items/show/15686.