Value Addition for Technology Start-Ups Through Physical Co-Location

Title

Value Addition for Technology Start-Ups Through Physical Co-Location

Creator

Venkat R.; Gupta A.; Banerjee J.; Chellappan R.B.

Description

Numerous economic theories, knowledge, social, and communication theories have extensively explored the phenomenon of physical co-location in various contexts. However, limited scholarly attention has been given to co-location in emerging contexts such as co-working spaces, predominantly used by start-ups. One of the critical questions examined is how co-location adds value to technology start-ups in the early and growth stages of their development. We chose a premium coworking space in Bangalore, Indias start-up capital, as the studys research setting during January March 2020. The qualitative research employed semi-structured interviews to explore the phenomenon. Our findings revealed that start-ups actively used co-located resources to explore, experiment, and validate new business ideas in the early stage. As they transitioned into the growth phase, they exploited co-located industry networks to expand into new markets. They also learned vicariously from other co-located resources and used them to solve complex problems and refined their processes and routines. As start-ups begin to grow and expand, co-location infrastructure-related costs are not justifiable, operations are less secure, and the meta culture of the co-located environment is in conflict with the firms operating culture. The results of this study have the potential to be significant for technology start-ups that are exploring new ways of working and addressing uncertainties during the early and growth stages of their development. 2021, Associated Management Consultants Pvt. Ltd.. All rights reserved.

Source

Prabandhan: Indian Journal of Management, Vol-14, No. 11, pp. 8-24.

Date

2021-01-01

Publisher

Associated Management Consultants Pvt. Ltd.

Subject

Co-location; Coworking; Opportunity; Start-up life cycle; Value addition; Vicarious learning

Coverage

Venkat R., Jain University, 319, 17th Cross, 25th Main, JP Nagar, 6th Phase Karnataka, Bangalore, 560 078, India; Gupta A., Jain University, 319, 17th Cross, 25th Main, JP Nagar, 6th Phase Karnataka, Bangalore, 560 078, India; Banerjee J., Christ University, Hosur Road Karnataka, Bangalore, 560 029, India; Chellappan R.B., Jain University, 319, 17th Cross, 25th Main, JP Nagar, 6th Phase Karnataka, Bangalore, 560 078, India

Rights

Restricted Access

Relation

ISSN: 9752854

Format

Online

Language

English

Type

Article

Identifier

https://doi.org/10.17010/pijom/2021/v14i11/166978

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