Nouveau shoppers buying behavior pattern and perception towards luxury brands

Title

Nouveau shoppers buying behavior pattern and perception towards luxury brands

Creator

Kavitha R.

Description

The customer perception towards purchasing luxury brands has various psychological patterns and the behviour towards purchasing such brands differs accordingly. The main objective of the study is to map the nouveau shoppers mind-set towards shopping malls and to analyze the buying behavior pattern and perception towards luxury brand on shopping malls. For this purpose a sample of 130 was collected from the respondents were percentage analysis, descriptive statistics, Kruskall Wallis test and Oneway anova were used as tools to analye the data. The conclusion is that shopping malls have higher potentiality to pull the customers to visit their places but the conversion of making every customers purchasing in the mall is based on various factors of each individual shops. The conversion towards making the consumers purchasing the products can be done to attractive displays and understanding the mindset of modern shoppers towards various products and brand. 2020 Webology Center.

Source

Webology, Vol-17, No. 1, pp. 280-296.

Date

2020-01-01

Publisher

Webology Center

Subject

Buying behaviour; Luxury brands; Shopping malls

Coverage

Kavitha R., Department of Commerce, CHRIST (Deemed to be University), Bangalore, India

Rights

All Open Access; Gold Open Access

Relation

ISSN: 1735188X

Format

Online

Language

English

Type

Article

Identifier

https://doi.org/10.14704/WEB/V17I1/WEB17004

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85089507496&doi=10.14704%2fWEB%2fV17I1%2fWEB17004&partnerID=40&md5=dc9f6a76f54e4d83501fa6698da88fae