Organic produce and millennials: Motives, attitudes and purchase intention

Title

Organic produce and millennials: Motives, attitudes and purchase intention

Creator

Priyansha; Fukey L.N.

Description

In this paper, we focus and discuss the factors, which motivates and influence consumer behavior towards organic produce. We extract findings from the Bengaluru city and target population of the study is the millennials i.epeople who belongs to the age group of 23-38. The shift in the attitude and preference of the modern consumers is greatly influenced by the proliferation of various health problems. This study provides a framework for organic industry to understand consumers demand and preferences and provides a perspective of Indian organic produce industry from consumers perspective which might serve as a basis for the future development of organic produce market. 2019 SERSC.

Source

International Journal of Advanced Science and Technology, Vol-28, No. 20, pp. 912-925.

Date

2019-01-01

Publisher

Science and Engineering Research Support Society

Subject

Attitude; Consumer behaviour; Health consciousness; Organic produce; Purchase intentions; Structural equation modelling

Coverage

Priyansha, CHRIST (Deemed to be University), Bangalore, India; Fukey L.N., CHRIST (Deemed to be University), Bangalore, India

Rights

Restricted Access

Relation

ISSN: 20054238

Format

Online

Language

English

Type

Article

Identifier

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85081190149&partnerID=40&md5=625ed1355dd5fe671453a9b2000751f6