Whether CSR is internalized in corporate India? An empirical study
- Title
- Whether CSR is internalized in corporate India? An empirical study
- Creator
- Suresh G.; Munuswamy J.
- Description
- Purpose: The purpose of this research paper is to examine whether Corporate Social Responsibility is internalized in Corporate India?. Design/Methodology/Approach: The primary data were used to meet this papers main objective. The structured questionnaires were sent to 2100 managerial people in different sectors of corporate through email and finally 318 responses were received. These figures represent an acceptable response rate of 15 %. The collected were analysed and identified the findings with the help of appropriate statistical tools. Findings: The results demonstrate that there is significant difference among senior and top managers of the corporate India towards internalisation of CSR practices. Further, there is no difference between the managers personal profile and their perceptions CSR practices. The identified results are having managerial implications in the Corporate in India. Originality/Value: The authors main contributions are: Theoretical approach particularly stakeholder model of CSR has been discussed and made it link to the present days CSR practices of corporate India. Secondly the identified results are having managerial implications towards successful CSR strategy for the corporate India. 2019, Institute of Advanced Scientific Research, Inc.. All rights reserved.
- Source
- Journal of Advanced Research in Dynamical and Control Systems, Vol-11, No. 9 Special Issue, pp. 1081-1090.
- Date
- 2019-01-01
- Publisher
- Institute of Advanced Scientific Research, Inc.
- Subject
- Business; Corporate social responsibility; India; Society
- Coverage
- Suresh G., CHRIST (Deemed to be University), Bangalore, India; Munuswamy J., Department of Accounting and Finance, Ambo University, Woliso Campus, Ethiopia
- Rights
- Restricted Access
- Relation
- ISSN: 1943023X
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Suresh G.; Munuswamy J., “Whether CSR is internalized in corporate India? An empirical study,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 24, 2025, https://archives.christuniversity.in/items/show/16835.