Inclusive business models in tourism: A comprehensive analysis through the business model canvas
- Title
- Inclusive business models in tourism: A comprehensive analysis through the business model canvas
- Creator
- Elangovan N.; Sundaravel E.; Chennattuserry J.C.; Varghese B.
- Description
- Tourism has become a cornerstone of global economic growth and cultural exchange, generating opportunities and challenges for various stakeholders. In recent years, there has been a growing emphasis on inclusive business practices within the tourism sector, aiming to create value not only for shareholders but also for local communities, marginalized groups, and the environment. This book chapter explores integrating inclusive principles into tourism business models and developing an Inclusive Business Model Canvas. The chapter begins by introducing the concept of inclusive business in the context of tourism and its significance in fostering sustainable development and social progress. It highlights the changing landscape of tourism, characterized by increased awareness of responsible travel, ethical considerations, and the need for equitable distribution of benefits. Subsequently, the chapter delves into the Business Model Canvas, a versatile tool for visualizing, analyzing, and designing business models. Each component of the canvas-Key Partnerships, Key Activities, Key Resources, Value Propositions, Customer Segments, Channels, Customer Relationships, Revenue Streams, and Cost Structure-is examined through the lens of inclusivity. This chapter comprehensively analyses how the Business Model Canvas can be employed as a strategic tool to guide the integration of inclusive practices into tourism businesses. It contributes to the growing body of literature on sustainable and responsible tourism, shedding light on innovative approaches that create value for businesses and communities. The chapter concludes by emphasizing the need for a holistic approach to inclusive business in tourism, highlighting the interconnectedness of the canvas components and the importance of aligning with the United Nations Sustainable Development Goals (SDGs). It also outlines future research directions and provides recommendations for businesses, policymakers, and stakeholders interested in fostering inclusive and sustainable tourism practices. 2024 Nova Science Publishers, Inc. All rights reserved.
- Source
- Inclusive Business Approaches in Tourism: Stakeholder Engagement, pp. 213-238.
- Date
- 2024-01-01
- Publisher
- Nova Science Publishers, Inc.
- Subject
- Inclusive business model canvas; Sustainable tourism development; Tourism industry stakeholders
- Coverage
- Elangovan N., Christ University, Bangalore, India; Sundaravel E., Christ University, Bangalore, India; Chennattuserry J.C., Christ University, Bangalore, India; Varghese B., Christ University, Bangalore, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-889530032-9; 979-889113988-6
- Format
- Online
- Language
- English
- Type
- Book chapter
Collection
Citation
Elangovan N.; Sundaravel E.; Chennattuserry J.C.; Varghese B., “Inclusive business models in tourism: A comprehensive analysis through the business model canvas,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/17559.