Transforming healthcare engagement in the medtech industry through digital marketing

Title

Transforming healthcare engagement in the medtech industry through digital marketing

Creator

Gojanur B.; Padmapriya S.; Sanyal S.; Thangam D.

Description

[No abstract available]

Source

Smart Healthcare Systems: AI and IoT Perspectives, pp. 57-68.

Date

2024-01-01

Publisher

CRC Press

Coverage

Gojanur B., Christ (Deemed to be University), Bengaluru, Karnataka, India; Padmapriya S., Christ (Deemed to be University), Bengaluru, Karnataka, India; Sanyal S., Dhofar University, Salalah, Oman; Thangam D., Presidency College, Bengaluru, Karnataka, India

Rights

Restricted Access

Relation

ISBN: 978-103269851-9; 978-103269833-5

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.1201/9781032698519-5

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85203221625&doi=10.1201%2f9781032698519-5&partnerID=40&md5=3e1d3eb6a37ca74c95f9fed693312929