An impact of AI and client acquisition strategies in real capital ventures

Title

An impact of AI and client acquisition strategies in real capital ventures

Creator

Dhanabagiyam S.; Srihari B.

Description

In the contemporary business environment, marked by rapid changes, client acquisition stands out as a pivotal factor for companies aiming at sustained growth, particularly in sectors such as finance and real estate. The ability to attract and retain clients is not only a measure of a company"s current success but also a fundamental driver for its future viability. This study focuses on Real Capital Ventures LLP, a company operating at the intersection of finance and real estate, aiming to unravel the intricacies of its client acquisition strategies. The overarching goal is to conduct an exhaustive examination of the current approaches employed by the firm and provide nuanced recommendations for refinement. By doing so, the study aspires to contribute to the enhancement of the effectiveness of Real Capital Ventures LLP"s client acquisition, ensuring its continued success in a fiercely competitive market. 2024 by IGI Global. All rights reserved.

Source

Integrating RegTech Solutions for Industry 4.0, pp. 158-170.

Date

2024-01-01

Publisher

IGI Global

Coverage

Dhanabagiyam S., NSB Academy, India; Srihari B., Christ University, Pune, India

Rights

Restricted Access

Relation

ISBN: 979-836933323-5; 979-836933322-8

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-3322-8.ch008

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85204518015&doi=10.4018%2f979-8-3693-3322-8.ch008&partnerID=40&md5=c74c1c18a411f9eb22a5f1b2773de021