Innovation journey: Unleashed business applications framework

Title

Innovation journey: Unleashed business applications framework

Creator

Francis S.; Rangasamy S.

Description

This chapter gives a thorough framework for understanding the dynamics and applications of innovation in the business environment. In today's fast-paced and competitive world, innovation is essential for organizational growth, adaptation, and sustainability. This study takes a descriptive approach, addressing the complexities of creativity across multiple dimensions. This chapter offers a conceptual overview before examining the various aspects of innovation and its function as a driving force behind strategic initiatives and a means of fostering competitive advantage. It provides a thorough study that clarifies the various stages of the innovation process, from ideation to optimization, emphasizing key challenges and opportunities at each level. It provides a road map for businesses looking to foster an innovative culture and use it as an outlet for value creation and competitive advantage by adopting a comprehensive viewpoint. 2024, IGI Global.

Source

Hyperautomation in Business and Society, pp. 114-127.

Date

2024-01-01

Publisher

IGI Global

Coverage

Francis S., Christ University, India; Rangasamy S., Christ University, India

Rights

Restricted Access

Relation

ISBN: 979-836933355-6; 979-836933354-9

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-3354-9.ch006

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201914951&doi=10.4018%2f979-8-3693-3354-9.ch006&partnerID=40&md5=8824b48e41108ef64417512b3bcc7f19