Beyond the borders: Fashion influencers shaping global trends

Title

Beyond the borders: Fashion influencers shaping global trends

Creator

Nair P.; Kumar S.

Description

Social media has emerged as a powerful platform that revolutionized the way the fashion industry operates. Fashion influencers have significantly impacted global consumer trends and brand perceptions with their large followings and engaging content. This chapter investigated the ways in which fashion influencers leverage social media platforms to shape consumer behavior, promote sustainable fashion practices, and bridge cultural boundaries to create a more inclusive fashion community across borders. This chapter has contributed to a better understanding of fashion beyond borders, social media influencers' role in transforming the fashion landscape, and their potential to influence positive change in the industry by conducting a comprehensive literature review. This chapter explores social media influencers' multifaceted roles in redefining fashion globally. 2024, IGI Global. All rights reserved.

Source

Global Perspectives on Social Media Influencers and Strategic Business Communication, pp. 231-247.

Date

2024-01-01

Publisher

IGI Global

Coverage

Nair P., Christ University, India; Kumar S., Christ University, India

Rights

Restricted Access

Relation

ISBN: 979-836930913-1; 979-836930912-4

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-0912-4.ch012

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85196233440&doi=10.4018%2f979-8-3693-0912-4.ch012&partnerID=40&md5=7bbedd2a5060751399e7a7dbb95523da