Effect of digital financial literacy on digital consumer protection: Mediating role of financial self-efficacy and financial confidence
- Title
- Effect of digital financial literacy on digital consumer protection: Mediating role of financial self-efficacy and financial confidence
- Creator
- Jose J.; Ghosh N.
- Description
- The digital consumer is gaining importance in the current digital age and there is a need to adapt to the changing context. When discussing digital consumer protection, it's critical to gauge the degree of digital financial literacy. This study explores the mediating role of financial self-efficacy and financial confidence between digital financial literacy and digital consumer protection. The study was conducted in the Indian context, and the target population was users of digital platforms for financial activities in the age group of 20 to above 60. It was found that digital financial literacy significantly impacts digital consumer protection, financial self-efficacy, and financial confidence. However, only Financial self-efficacy and digital financial literacy impact digital consumer protection. It shows that financial self-efficacy mediates the relationship between digital financial literacy and digital consumer protection. This study will benefit the users of digital platforms and assist government/ non-government agencies in designing digital consumer protection programs. 2024, IGI Global. All rights reserved.
- Source
- Enhancing and Predicting Digital Consumer Behavior with AI, pp. 157-172.
- Date
- 2024-01-01
- Publisher
- IGI Global
- Coverage
- Jose J., CHRIST University, India; Ghosh N., CHRIST University, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-836934454-5; 979-836934453-8
- Format
- Online
- Language
- English
- Type
- Book chapter
Collection
Citation
Jose J.; Ghosh N., “Effect of digital financial literacy on digital consumer protection: Mediating role of financial self-efficacy and financial confidence,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/17723.