Negative consumer engagement via food delivery applications: A real concern for generation Z?

Title

Negative consumer engagement via food delivery applications: A real concern for generation Z?

Creator

Varughese N.M.; Thomas M.R.

Description

The traits of Generation Z are notable for how they define and reshape themselves in the 21st century. The current study investigates the factors that Generation Z users consider when deciding on a food application. The respondents in the current study were divided into working and nonworking groups, and the results imply that since college students are still supported financially by their parents or guardians, their main concerns are higher discounts, prices, and quantities. An in-depth and semistructured questionnaire was addressed to both groups of 15 respondents belonging to Generation Z. The stakeholders who would benefit from this research would primarily be online delivery restaurants, food application developers, academic researchers, and Generation Z cohorts. 2024, IGI Global. All rights reserved.

Source

Globalized Consumer Insights in the Digital Era, pp. 127-149.

Date

2024-01-01

Publisher

IGI Global

Coverage

Varughese N.M., Christ University, Bengaluru; Thomas M.R., Christ University, Bengaluru

Rights

Restricted Access

Relation

ISBN: 979-836933812-4; 979-836933811-7

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-3811-7.ch006

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189604670&doi=10.4018%2f979-8-3693-3811-7.ch006&partnerID=40&md5=c3d2f005e0a5f40324ff8e10e5843a04