Incorporating the metaverse into the green banking revolution: Spearheading the implementation of eco-friendly financial practices
- Title
- Incorporating the metaverse into the green banking revolution: Spearheading the implementation of eco-friendly financial practices
- Creator
- Devesh S.; Mahale P.; Subburayan B.
- Description
- This study aims to explore the awareness and perceptions of green banking among bankers and customers in rural and semi-urban areas of India. A structured questionnaire was employed to gather information from 807 customers and 200 officials of selected commercial banks, utilizing the snowball sampling method. The study utilized chi-square and factor analysis techniques. The chi-square test results revealed an association between educational status and the customer's opinion regarding green banks. Factor analysis derived three key factors influencing the adoption of green banking: convenience and environmental sustainability, financial and technological advantages, and customer retention and prestige. The findings indicate that green banking services provide more benefits to its customers than traditional banking. 2024, IGI Global.
- Source
- Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach, pp. 233-246.
- Date
- 2024-01-01
- Publisher
- IGI Global
- Coverage
- Devesh S., School of Business and Management, Christ University, Yeshwanthpur Campus, Bangalore, India; Mahale P., Srinivas University, India; Subburayan B., School of Business and Management, Christ University, Bangalore, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-836933359-4; 979-836933358-7
- Format
- Online
- Language
- English
- Type
- Book chapter
Collection
Citation
Devesh S.; Mahale P.; Subburayan B., “Incorporating the metaverse into the green banking revolution: Spearheading the implementation of eco-friendly financial practices,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/17822.