Building capabilities and workforce for metaverse-driven retail formats

Title

Building capabilities and workforce for metaverse-driven retail formats

Creator

Singha R.; Singha S.

Description

The metaverse, a breakthrough virtual reality environment, offers boundless retail potential. Metaverse-driven retail needs a good strategy to succeed in a time of changing consumer expectations and the digital revolution. This chapter covers metaverse-driven retail preparation tactics. The metaverse allows retail innovation and adaptation during e-commerce and COVID-19 pandemic upheavals. Understanding metaverse dynamics and developing the abilities is crucial. Determine metaverse applicability to retail, define requisite capabilities, analyze staff competencies, and establish practical training and development programs. Examples include understanding metaverse technology, immersive shopping, datadriven personalization, and strong cybersecurity. Digital fluency, collaboration, design, and cybersecurity awareness are workforce competencies. This chapter stresses metaverse readiness through training, growth, and strategic alignment. It emphasizes that the metaverse transforms reality and opens up new possibilities. 2024, IGI Global.

Source

Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach, pp. 111-131.

Date

2024-01-01

Publisher

IGI Global

Coverage

Singha R., Christ University (Deemed), India; Singha S., Kristu Jayanti College (Autonomous), India

Rights

Restricted Access

Relation

ISBN: 979-836933359-4; 979-836933358-7

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-3358-7.ch007

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189063407&doi=10.4018%2f979-8-3693-3358-7.ch007&partnerID=40&md5=1a6a8a486ce211b9a0e479dc69812ce6