Study on the growth of the ott platform during lockdown and its future scope

Title

Study on the growth of the ott platform during lockdown and its future scope

Creator

Raj S.

Description

This research tries to review the growth of OTT platforms throughout the lockdown. It's vital to understand the extent of increase within the popularity of OTT platforms throughout lockdown to understand their future scope. It's evident that, since their launch, OTT platforms have solely discovered an upward curve in their usage, and because of the pandemic and lockdown there has been exponential increase in its popularity because of the modification in consumption patterns of individuals for diversion through numerous media platforms. This analysis conducted a survey and analyzed the opinions of individuals relating to OTT platforms, their consumption patterns, and its comparison with cinema to examine if OTT platforms were slowly taking on the foremost fashionable standard medium of diversion. It had been found that individuals used OTT over the other platforms outside of TV and YouTube to pass their time or for diversion. 2024, IGI Global.

Source

Exploring the Impact of OTT Media on Global Societies, pp. 42-54.

Date

2024-01-01

Publisher

IGI Global

Coverage

Raj S., Christ University, India

Rights

Restricted Access

Relation

ISBN: 979-836933527-7; 979-836933526-0

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-3526-0.ch003

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189061345&doi=10.4018%2f979-8-3693-3526-0.ch003&partnerID=40&md5=2652859cb644178fe79725e6af786194