Unleashing the Power of Animation Movies on Sustainable Tourism: A Case Study on Moana

Title

Unleashing the Power of Animation Movies on Sustainable Tourism: A Case Study on Moana

Creator

Ramdas R.; Nagarjuna G.; Ranga I.; Joseph E.K.

Description

The case study explores the possibilities of implementing the socio-cultural, environmental representation and authenticity of the indigenous community depicted in the movie Moana in real life, thus embracing cultural heritage and identity using a sustainable model of developing tourism. This case study also aims to understand how animation movies like Moana will reflect the causes of climate change and may motivate tourists to choose their destination. Walt Disney Animation Studios 2016 film Moana, which had stunning animation and inspiring themes, captured the attention of viewers worldwide. This case study examines the different factors that led to the movies popularity and its profound effect on spectators, especially regarding indigenous community identity, ecocentrism, and effects of climate because of human intervention. The case explains the movie from different dimensions: culture and heritage, power of determination and hard work, eco-friendly initiatives, climate change, sustainability lessons, and destination choice. With direction by Ron Clements and John Musker, the motion picture Moana depicts the tale of Moana Waialiki, a young Polynesian girl who sets out on a dangerous journey to save her people and find her true identity. The movie displays the rich cultural legacy of the Pacific Islands and is inspired by Polynesian folklore. In this case, we would like to emphasize the value of self-discovery, personal development, and the strength of embracing ones uniqueness. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.

Source

Perspectives on Asian Tourism, Vol-Part F3659, pp. 153-174.

Date

2024-01-01

Publisher

Springer

Subject

Community engagement; Community-based tourism; Destination marketing; Destination promotion; Green tourism; Sustainable tourism; Sustainable tourism; Wildfire

Coverage

Ramdas R., School of Business, Manipal Academy of Higher Education, Dubai, United Arab Emirates; Nagarjuna G., Department of Tourism Management, School of Business and Management, Bannerghatta Campus, Christ (Deemed to be University), Bengaluru, India; Ranga I., Department of Tourism Management, School of Business and Management, Bannerghatta Campus, Christ (Deemed to be University), Bengaluru, India; Joseph E.K., School of Commerce and Professional Studies, Marian College Autonomous, Kerala, Kuttikanam, India

Rights

Restricted Access

Relation

ISSN: 25094203

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.1007/978-981-97-6047-3_8

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85210026886&doi=10.1007%2f978-981-97-6047-3_8&partnerID=40&md5=169a32c8911a99bf768618b7025d8a6c