Evaluation of Consumer Experiences by Extended AIDUA Framework in the World of the Metaverse the Future of Next-Gen Hospitality
- Title
- Evaluation of Consumer Experiences by Extended AIDUA Framework in the World of the Metaverse the Future of Next-Gen Hospitality
- Creator
- Somu S.; Asha K.; Raghavendra Rao R.
- Description
- The hospitality industry is continuously exploring novel ways to enhance consumer experiences, and the advent of the metaverse presents exciting prospects for transforming guest interactions. The metaverse can provide an immersive, 3D social experience of a virtual world by using technologies like virtual reality and augmented reality, which helps bridge the gap between the real and virtual worlds. This study explores consumer experiences in the metaverse in the hospitality context. Using the extended AIDUA (artificial intelligence device usage acceptance) model, the research aims to comprehensively analyze customers willingness to accept the metaverse in the dynamic digital landscape. The objective of this study is to investigate how the metaverse revolutionizes consumer experiences in the hospitality sector, specifically in the context of room and amenity booking, in-house events, and virtual tours. In this study, a three-step cognitive appraisal process with utilitarian motivation and the attitude of the customers that determines customers willingness and objection to utilizing AI devices is evaluated through secondary data. The metaverse empowers guests to optimize in-house event participation, seamlessly navigate their stay through taking a virtual walkthrough to explore a higher-end suite, and touring the city virtually. Practical implications for industry practitioners and researchers seeking to exploit the potential of the metaverse to create an immersive and unforgettable consumer experience in the ever-evolving landscape of hospitality are explored in this chapter. 2024 selection and editorial matter, Park Thaichon, Pushan Kumar Dutta, Pethuru Raj Chelliah and Sachin Gupta; individual chapters, the contributors.
- Source
- Technology and Luxury Hospitality: Ai, Blockchain and the Metaverse, pp. 268-277.
- Date
- 2024-01-01
- Publisher
- Taylor and Francis
- Coverage
- Somu S., Dayananda Sagar College of Arts, Science and Commerce, India; Asha K., Department of Artificial Intelligence and Machine Learning, Dayananda Sagar College of Engineering, India; Raghavendra Rao R., Christ Deemed to be University, School of Business Management, Bengaluru, India
- Rights
- Restricted Access
- Relation
- ISBN: 978-104004939-6; 978-103278506-6
- Format
- Online
- Language
- English
- Type
- Book chapter
Collection
Citation
Somu S.; Asha K.; Raghavendra Rao R., “Evaluation of Consumer Experiences by Extended AIDUA Framework in the World of the Metaverse the Future of Next-Gen Hospitality,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/18049.