Constructing an e-commerce model using the framework of blockchain

Title

Constructing an e-commerce model using the framework of blockchain

Creator

Gupta C.

Description

Blockchain technology is gaining immense popularity in the realm of online e-commerce, advertising, and consumerism. This study aims to develop a model that comprehends how blockchain can act as a significant disruptor for various functions and applications related to e-commerce. The research explores the possibility that this technological advancement has the potential to revolutionize the core operations of e-commerce industry by providing trade connections devoid of trust or need for specialized intermediaries or central authority in case of permission less blockchains. Furthermore, it could facilitate equitable access to immutable data across supply chains which may result in a major reorganization pertaining to information and value exchanged between businesses involved in electronic commerce and their customers. 2024, IGI Global. All rights reserved.

Source

The Rise of Blockchain Applications in Customer Experience, pp. 117-129.

Date

2023-01-01

Publisher

IGI Global

Coverage

Gupta C., Christ University, Bengaluru, India

Rights

Restricted Access

Relation

ISBN: 978-166847651-2; 978-166847649-9

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/978-1-6684-7649-9.ch006

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85179634749&doi=10.4018%2f978-1-6684-7649-9.ch006&partnerID=40&md5=c1fe610210dc524ce23fbcdafebaae58