Factors of self-congruity and personality traits in conjunction and its impact on buying behavior of Gen Z toward personal care beauty products
- Title
- Factors of self-congruity and personality traits in conjunction and its impact on buying behavior of Gen Z toward personal care beauty products
- Creator
- Faheema K.; Suresh A.S.; Sharma V.
- Description
- [No abstract available]
- Source
- Sustainable Marketing and Customer Value, pp. 241-257.
- Date
- 2022-01-01
- Publisher
- Taylor and Francis
- Coverage
- Faheema K., Christ University, India; Suresh A.S.; Sharma V., Symbiosis Centre for Management and Human Resource Development, Symbiosis International University, Pune, India
- Rights
- Restricted Access
- Relation
- ISBN: 978-100078584-5; 978-103200244-6
- Format
- Online
- Language
- English
- Type
- Book chapter
Collection
Citation
Faheema K.; Suresh A.S.; Sharma V., “Factors of self-congruity and personality traits in conjunction and its impact on buying behavior of Gen Z toward personal care beauty products,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 23, 2025, https://archives.christuniversity.in/items/show/18528.