The Future of the Gig Professionals: A Study Considering Gen Y, Gen C, and Gen Alpha

Title

The Future of the Gig Professionals: A Study Considering Gen Y, Gen C, and Gen Alpha

Creator

Raja M.A.S.; Kumar A.V.A.; Makkar N.; Kumar S.; Varma S.B.

Description

This article aims to analyze the reasons behind the gig economys growth considering the present and future. From few empirical pieces of evidence, it is clear that the gig economy took shape after the 2008 great economic recession, where unemployment rose in leaps and bounds along with voluntary job leaving. In recent times, the COVID-19 pandemic is one of the primary reasons for the forced rise of the gig economy. Strategically and practically speaking, from the economic point of view, the gig economy is dominated by Gen Y and Gen C and will be dominated by Gen Alpha soon. However, there are very fragile differences between Gen Y, C, and Gen Alpha; all three generations are lashed together in the name of tech-savvy and flexibility-seekers. Thus, this article justifies the influence of technology generations and the rise of the gig economy. There is less research work exclusively on Gen Y, C, and Alpha. Still, regarding the gig economy in light of the great economic recession and COVID-19, this new work highlights originality. Future researchers working on Gen Alpha and Gen C can explore the role of digital technologies in changing routine life and its impact on their personal life and career life. Technology has been a significant reason for the sprung-in gig jobs. However, it can also have adverse outcomes, which has scope to be explored. Thus, this research may be a catalyst for future research works in similar lines. The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022.

Source

Sustainability in the Gig Economy: Perspectives, Challenges and Opportunities in Industry 4.0, pp. 305-324.

Date

2022-01-01

Publisher

Springer Nature

Subject

COVID-19; Gen Alpha; Gen C; Gen Y; Gig economy; Great economic recession

Coverage

Raja M.A.S., Department of Commerce, CHRIST (Deemed To Be University), Bangalore, India; Kumar A.V.A., Department of Commerce, Jain College, Vasavi Campus, Bengaluru, India; Makkar N., Institute of Innovation in Technology and Management, Delhi, Janakpuri, India; Kumar S., School of Management, Presidency University, Bangalore, India; Varma S.B., Department of Economics, Meghanad Desai Academy of Economics, Mumbai, India, Ottomans Turkish Restaurant, Chennai, India

Rights

Restricted Access

Relation

ISBN: 978-981168406-7; 978-981168405-0

Format

Online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.1007/978-981-16-8406-7_23

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85161145857&doi=10.1007%2f978-981-16-8406-7_23&partnerID=40&md5=625bd08d7bf615121d5384771c9fcede