A study on effect of branding on customer buying behaviour with reference to Vellore
- Title
- A study on effect of branding on customer buying behaviour with reference to Vellore
- Creator
- Selvakumar V.; Dhayalan V.; Sivagami; Venkatesh P.
- Description
- We set out to discover how consumers really feel about different branded items by conducting this study. This research aims to examine what variables impact consumers when they buy a product. There are a lot of aspects that affect a product's brand value these days, but consumers are especially sensitive to the product's reputation when making purchases. Another important factor in how people perceive a brand is advertisements. The study was conducted with a sample size of 50 and was confined to the Chennai area. All of the tests performed here made use of SPSS statistical software, and the data used is primary data. 2024 AIP Publishing LLC.
- Source
- AIP Conference Proceedings, Vol-2965, No. 1
- Date
- 2024-01-01
- Publisher
- American Institute of Physics
- Coverage
- Selvakumar V., Sri Sairam Institute of Technology, Chennai, India; Dhayalan V., Sri Sairam Institute of Technology, Chennai, India; Sivagami, Department of Commerce, Christ College of Science and Management, Bangalore, India; Venkatesh P., Sri Sairam Institute of Technology, Chennai, India
- Rights
- Restricted Access
- Relation
- ISSN: 0094243X
- Format
- Online
- Language
- English
- Type
- Conference paper
Collection
Citation
Selvakumar V.; Dhayalan V.; Sivagami; Venkatesh P., “A study on effect of branding on customer buying behaviour with reference to Vellore,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/18957.