A Novel Approach to Enhance Influencer Marketing in E-commerce: A Cross-A-Siamese Perspective
- Title
- A Novel Approach to Enhance Influencer Marketing in E-commerce: A Cross-A-Siamese Perspective
- Creator
- Akram N.; Dahiya S.; Jafersadhiq A.; Akila D.; Girdharwal N.; Chauhan A.
- Description
- One of the most notable aspects of the Internet is the fact that the cost of (global) communication has been drastically decreased. Individuals may potentially reach massive audiences with their messages over the Internet due to its widespread use. With the rise of blog services, social networking platforms, etc., people's technological talents are no longer a limiting factor. Data preprocessing, feature selection, and model training should all be done in this sequence of significance. Applying fundamental data preparation techniques guaranteed the data's accuracy and relevancy. Feature selection includes the computation of an influencer's overall rank based on six important criteria, which are used for influencer identification and ranking. Feature retrieval is the first step in training Unified Cross-A-Siamese models. The proposed method outperforms two cutting-edge methods: Attention module and siamese. Accuracy increased by 95.70 percent once the approach was used. 2024 IEEE.
- Source
- International Conference on Intelligent Algorithms for Computational Intelligence Systems, IACIS 2024
- Date
- 2024-01-01
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- e-commerce; influencer marketing; social media influencers (SMI)
- Coverage
- Akram N., Magadh Professional Institute, Patna, India; Dahiya S., Universal Ai University, Department of Management, Maharashtra, Karjat, India; Jafersadhiq A., Kalasalingam Academy Research and Education, Kalasalingam Business School, Department of Business Administration, India; Akila D., Saveetha College of Liberal Arts and Sciences, Simats, Department of Computer Applications, Chennai, India; Girdharwal N., Prestige Institute of Management & Research (PIMR), Department of Management, Indore, India; Chauhan A., Christ (Deemed to be University), Department of Life Sciences, Bengaluru, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-835036066-0
- Format
- Online
- Language
- English
- Type
- Conference paper
Collection
Citation
Akram N.; Dahiya S.; Jafersadhiq A.; Akila D.; Girdharwal N.; Chauhan A., “A Novel Approach to Enhance Influencer Marketing in E-commerce: A Cross-A-Siamese Perspective,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/19097.