Artificial Intelligence (AI) in CRM (Customer Relationship Management): A Sentiment Analysis Approach
- Title
- Artificial Intelligence (AI) in CRM (Customer Relationship Management): A Sentiment Analysis Approach
- Creator
- Acharjee P.B.; Salunkhe H.A.; Thorat S.; Dhote R.; Khnbhadiya P.; Manchanda A.; Sharma N.
- Description
- The use of customer relationship management (CRM) in marketing is examined in this essay. It looks at how CRM makes it possible to use reviews, integrate AI, conduct marketing in real time, and conduct more regular marketing operations. CRM tactics are illustrated through case studies of businesses like Uber, T-Mobile, Amazon, Apple, and Apple. CRM offers centralized data, better marketing and sales, and better customer support. There is also a discussion of the ethical, private, security, adoption, and scalability challenges of AI in CRM. In general, CRM makes data-driven decisions and customer insights easier to achieve to increase growth, loyalty, and engagement. 2024 IEEE.
- Source
- TQCEBT 2024 - 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024
- Date
- 2024-01-01
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- AI (Artificial Intelligence); Analytics; Campaigns; CRM (Customer Relationship Management); Customer data; Marketing; Personalization
- Coverage
- Acharjee P.B., School of Business and Management, Christ University, Bangalore, India; Salunkhe H.A., School of Business and Management, Christ University, Bangalore, India; Thorat S., School of Business and Management, Christ University, Bangalore, India; Dhote R., School of Business and Management, Christ University, Bangalore, India; Khnbhadiya P., School of Business and Management, Christ University, Bangalore, India; Manchanda A., School of Business and Management, Christ University, Bangalore, India; Sharma N., School of Business and Management, Christ University, Bangalore, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-835038427-7
- Format
- Online
- Language
- English
- Type
- Conference paper
Collection
Citation
Acharjee P.B.; Salunkhe H.A.; Thorat S.; Dhote R.; Khnbhadiya P.; Manchanda A.; Sharma N., “Artificial Intelligence (AI) in CRM (Customer Relationship Management): A Sentiment Analysis Approach,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 24, 2025, https://archives.christuniversity.in/items/show/19172.