Impact of Digital Media Marketing on Consumer Buying Decisions
- Title
- Impact of Digital Media Marketing on Consumer Buying Decisions
- Creator
- Roy B.; Acharjee P.B.; Ghai S.; Shukla A.; Sharma N.
- Description
- Digital Marketing has become one of the most discussed topics in the field of management in the recent past. With the advent of social media, digital marketing has even garnered more attention. It has directly or indirectly influenced the buying behaviour of the customers also. This paper has tried to understand the impact of digital marketing in influencing the impulsive buying behaviour of the customers. 2024 IEEE.
- Source
- TQCEBT 2024 - 2nd IEEE International Conference on Trends in Quantum Computing and Emerging Business Technologies 2024
- Date
- 2024-01-01
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- consumer behaviour; Digital Marketing; Impulse buying
- Coverage
- Roy B., Christ University, Business and Management, Pune, India; Acharjee P.B., Christ University, Business and Management, Pune, India; Ghai S., Christ University, Business and Management, Pune, India; Shukla A., Christ University, Business and Management, Pune, India; Sharma N., Christ University, Business and Management, Pune, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-835038427-7
- Format
- Online
- Language
- English
- Type
- Conference paper
Collection
Citation
Roy B.; Acharjee P.B.; Ghai S.; Shukla A.; Sharma N., “Impact of Digital Media Marketing on Consumer Buying Decisions,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 24, 2025, https://archives.christuniversity.in/items/show/19190.