AR and Online Purchase Intention Towards Eye Glasses
- Title
- AR and Online Purchase Intention Towards Eye Glasses
- Creator
- Prasad A.S.; Sinha D.; Goyal S.; Mathur S.
- Description
- Augmented reality (AR) can be a potent tool for Indian online eyewear marketers by bridging the gap between online and offline purchasing experiences and meeting the needs of social validation and sensory engagement, which are preferences of Indian consumers. The present research explores how augmented reality (AR) technology affects Indian consumers' intentions to buy glasses online. A combination of descriptive and exploratory research design was used on the sample size of 236 consumers. Data was analyzed using frequency table and Structured Equation modelling (SEM) to identify the relationship amongst the variables. The findings indicate that accessibility to product information, telepresence, and perceived ease of use are important variables impacting purchase intention. AR can bridge the gap between online and offline experiences, meet consumer preferences, and create trust and confidence. Future research should explore AR's effectiveness and personalization possibilities for Indian online eyewear retailers. Future research should explore AR's effectiveness and personalization possibilities for Indian online eyewear retailers. 2024 IEEE.
- Source
- 2024 11th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions), ICRITO 2024
- Date
- 2024-01-01
- Publisher
- Institute of Electrical and Electronics Engineers Inc.
- Subject
- Augmented reality; e-commerce; eyeglasses; online purchase intention
- Coverage
- Prasad A.S., School of Business and Management, Christ (Deemed to Be University), Bangalore, India; Sinha D., School of Business and Management, Christ (Deemed to Be University), Bangalore, India; Goyal S., School of Business and Management, Christ (Deemed to Be University), Bangalore, India; Mathur S., School of Business and Management, Christ (Deemed to Be University), Bangalore, India
- Rights
- Restricted Access
- Relation
- ISBN: 979-835035035-7
- Format
- Online
- Language
- English
- Type
- Conference paper
Collection
Citation
Prasad A.S.; Sinha D.; Goyal S.; Mathur S., “AR and Online Purchase Intention Towards Eye Glasses,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 24, 2025, https://archives.christuniversity.in/items/show/19437.