Search Engine Optimization for Digital Marketing to Raise the Rank, Traffic, and Usability of the Website
- Title
- Search Engine Optimization for Digital Marketing to Raise the Rank, Traffic, and Usability of the Website
- Creator
- Singh D.; Panigrahi A.; Das A.; Krishnan A.; Samanta D.; Bhattacharya A.; Dutta S.
- Description
- According to the Content Marketing Institute, 93% of online experiences start with search. That is the explanation search. Thats why search promoting is a crucial procedure for all organizations to improve and develop their organizations. At that time the marketers and the clients who paid for advertisements started analyzing SEO and SEM. Web crawler promoting expands the perceivability of sites through SEO or through paid publicizing with the plan of expanding traffic to the site. SEM eludes to all advertising exercises that utilization web index innovation for promoting purposes. These incorporate SEO, paid postings and advertisements, and other web crawler related administrations and capacities that will expand reach and introduction of the site, bringing about more prominent traffic. 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
- Source
- Smart Innovation, Systems and Technologies, Vol-316, pp. 217-226.
- Date
- 2023-01-01
- Publisher
- Springer Science and Business Media Deutschland GmbH
- Subject
- Digital marketing; Optimization; PPC; SEM; SEO
- Coverage
- Singh D., Deptartmant of CA, ITER, SOA Deemed to be University, Odisha, Bhubaneswar, India; Panigrahi A., Digital Marketing Associate, Hydrabad, Mediamint, India; Das A., Digital Marketing Associate, Hydrabad, Mediamint, India; Krishnan A., Digital Marketing Associate, Hydrabad, Mediamint, India; Samanta D., CHRIST (Deemed to Be University), Karnataka, Bengaluru, India; Bhattacharya A., Institute of Engineering Management, Kolkata, India; Dutta S., Institute of Engineering Management, Kolkata, India
- Rights
- Restricted Access
- Relation
- ISSN: 21903018; ISBN: 978-981195402-3
- Format
- Online
- Language
- English
- Type
- Conference paper
Collection
Citation
Singh D.; Panigrahi A.; Das A.; Krishnan A.; Samanta D.; Bhattacharya A.; Dutta S., “Search Engine Optimization for Digital Marketing to Raise the Rank, Traffic, and Usability of the Website,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/20049.