Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism /
- Title
- Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism /
- Creator
- Shivakanth Shetty, Nagendra Belavadi Venkataramaiah and Kerena Anand
- Description
- Problems And Prespectives In Management, Vol.17, Issue 4, pp.163-175, ISSN No: 1727-7051.
- Date
- 2019-12-31
- Publisher
- Business Perspectives
- Subject
- Management
- Language
- English
- Type
- Journal Article
Collection
Citation
Shivakanth Shetty, Nagendra Belavadi Venkataramaiah and Kerena Anand, “Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism /,” CHRIST (Deemed To Be University) Institutional Repository, accessed March 9, 2025, https://archives.christuniversity.in/items/show/2012.