Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism /
Title
Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism /
Subject
Management
Description
Problems And Prespectives In Management, Vol.17, Issue 4, pp.163-175, ISSN No: 1727-7051.
Creator
Shivakanth Shetty, Nagendra Belavadi Venkataramaiah and Kerena Anand
Publisher
Business Perspectives
Date
2019
Language
English
Type
Journal Article
Collection
Citation
Shivakanth Shetty, Nagendra Belavadi Venkataramaiah and Kerena Anand, “Brand activism and millennials: an empirical investigation into the perception of millennials towards brand activism /,” CHRIST (Deemed To Be University) Institutional Repository, accessed September 8, 2024, https://archives.christuniversity.in/items/show/2012.